{"id":32390,"date":"2026-03-23T12:12:42","date_gmt":"2026-03-23T11:12:42","guid":{"rendered":"https:\/\/kiska.com\/?post_type=eyecandy&#038;p=32390"},"modified":"2026-03-27T09:42:22","modified_gmt":"2026-03-27T08:42:22","slug":"yonex","status":"publish","type":"eyecandy","link":"https:\/\/kiska.com\/work\/eyecandy\/yonex\/","title":{"rendered":"Yonex"},"content":{"rendered":"\n<div id=\"headerimage-block_acf-block-69c642ebcfcf3\" class=\"block vertical-bottom\">\n\t<div class='maxwidth-textcontainer scroll-animation'>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2>Made for champions<\/h2>\n<p><strong>Badminton Collection\uff5cBrand Boost<\/strong><\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n<\/div>\n\n\n\n<div id=\"statement-block_acf-block-69c642ebcfe5f\" class='block light-scheme  margin-top-- margin-bottom--   ' >\n\t<div class='blockwrapper maxwidth-textcontainer js-scroll-animation left'>\n\t\t<div class='copy'>\n\t\t\t\t\t\t\t<h3>What does it take to design for a national team? Beyond performance, it requires <span style=\"text-decoration: underline;\">cultural fluency<\/span>. Like the ability to understand what sport represents to a nation. How emotion, pride, and identity shape performance. And how heritage can be reinterpreted for the present without losing meaning.\u00a0\u00a0<\/h3>\n\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n\n\n<div id=\"statement-block_acf-block-69c642ebcfe7e\" class='block light-scheme  margin-top-- margin-bottom--   ' >\n\t<div class='blockwrapper maxwidth-textcontainer js-scroll-animation left'>\n\t\t<div class='copy'>\n\t\t\t\t\t\t\t<table style=\"height: 40px;\" width=\"600\">\n<tbody>\n<tr>\n<td class=\"big\"><strong>SERVICES<\/strong><\/td>\n<td>\n<p>Research<br \/>Apparel &#038; Footwear Design<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n\n\n<div id=\"imageblock-block_acf-block-69c642ebcfe8e\" class=\"maxwidth-container share-container block\">\n  <div class='blockwrapper'>\n    <picture>\n      <source srcset='https:\/\/kiska.com\/wp-content\/uploads\/01_Apparel_yonex_china_trikot_Landscape-1800x1025.webp' media='(min-width: 1200px)'>\n      <source srcset='https:\/\/kiska.com\/wp-content\/uploads\/01_Apparel_yonex_china_trikot_Landscape-1200x683.webp' media='(min-width: 600px)'>\n      <source srcset='https:\/\/kiska.com\/wp-content\/uploads\/01_Apparel_yonex_china_trikot_Landscape-600x342.webp' media='(min-width: 1px)'>\n      <img id='01_apparel_yonex_china_trikot_landscape' src='https:\/\/kiska.com\/wp-content\/uploads\/01_Apparel_yonex_china_trikot_Landscape-1200x683.webp' alt='01_Apparel_yonex_china_trikot_Landscape' loading='lazy'>\n    <\/picture>\n    \n<div class='share-gallery'>\n  <div class='share-wrapper'>\n    <a class='facebook-link' href='https:\/\/www.facebook.com\/sharer\/sharer.php?u=%2F%2301_apparel_yonex_china_trikot_landscape' target='_blank' rel='nofollow' onclick=\"window.open(this.href,'targetWindow', 'toolbar=no, location=no, status=no, menubar=no, scrollbars=yes, resizable=yes, width=500, height=500'); return false;\"><div class='share-icon'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" style=\"enable-background:new 0 0 24 24\" xml:space=\"preserve\"><path fill=\"currentColor\" d=\"M22.7 0H1.3C.6 0 0 .6 0 1.3v21.5c0 .6.6 1.2 1.3 1.2h11.5v-9.9H9.7v-3.5h3.1V8c0-3 1.9-4.6 4.7-4.6.9 0 1.9 0 2.8.1v3.1h-1.9c-1.5 0-1.8.7-1.8 1.7v2.2h3.6l-.5 3.5h-3.1v10h6.1c.7 0 1.3-.6 1.3-1.3V1.3c0-.7-.6-1.3-1.3-1.3z\"\/><\/svg>\n<\/div><\/a>\n  <\/div>\n  <div class='share-wrapper'>\n    <a class='linkedin-link' href='https:\/\/www.linkedin.com\/shareArticle?mini=true&#038;title=KISKA%20eyecandy&#038;url=%2F%2301_apparel_yonex_china_trikot_landscape' target='_blank' rel='nofollow'><div class='share-icon'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\" style=\"enable-background:new 0 0 24 24\" xml:space=\"preserve\"><path d=\"M20.5 20.5h-3.6v-5.6c0-1.3 0-3-1.9-3s-2.1 1.4-2.1 2.9v5.7H9.4V9h3.4v1.6c.5-.9 1.6-1.8 3.4-1.8 3.6 0 4.3 2.4 4.3 5.5v6.2zM5.3 7.4c-1.1 0-2.1-.9-2.1-2.1 0-1.1.9-2.1 2.1-2.1 1.1 0 2.1.9 2.1 2.1 0 1.2-.9 2.1-2.1 2.1zM3.6 20.5h3.6V9H3.6v11.5zM22.2 0H1.8C.8 0 0 .8 0 1.7v20.5c0 1 .8 1.7 1.8 1.7h20.5c1 0 1.8-.8 1.8-1.7V1.7C24 .8 23.2 0 22.2 0z\" style=\"fill-rule:evenodd;clip-rule:evenodd;fill:#fefefe\"\/><path fill=\"currentColor\" d=\"M20.5 20.5h-3.6v-5.6c0-1.3 0-3-1.9-3s-2.1 1.4-2.1 2.9v5.7H9.4V9h3.4v1.6c.5-.9 1.6-1.8 3.4-1.8 3.6 0 4.3 2.4 4.3 5.5v6.2zM5.3 7.4c-1.1 0-2.1-.9-2.1-2.1 0-1.1.9-2.1 2.1-2.1 1.1 0 2.1.9 2.1 2.1 0 1.2-.9 2.1-2.1 2.1zM3.6 20.5h3.6V9H3.6v11.5zM22.2 0H1.8C.8 0 0 .8 0 1.7v20.5c0 1 .8 1.7 1.8 1.7h20.5c1 0 1.8-.8 1.8-1.7V1.7C24 .8 23.2 0 22.2 0z\" style=\"fill-rule:evenodd;clip-rule:evenodd\"\/><\/svg>\n<\/div><\/a>\n  <\/div>\n  <div class='share-wrapper'>\n    <a class='pinterest-link' href='https:\/\/pinterest.com\/pin\/create\/button\/?media=https%3A%2F%2Fkiska.com%2Fwp-content%2Fuploads%2F01_Apparel_yonex_china_trikot_Landscape-1200x683.webp&#038;url=%2F%2301_apparel_yonex_china_trikot_landscape' target='_blank' rel='nofollow'><div class='share-icon pinterest'><svg width='24px' height='24px' xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" style=\"enable-background:new 0 0 24 24\" xml:space=\"preserve\"><path fill=\"currentColor\" d=\"M12 0C5.4 0 0 5.4 0 12c0 5.1 3.2 9.4 7.6 11.2-.1-1-.2-2.4 0-3.4.2-.9 1.4-6 1.4-6s-.3-.8-.3-1.8c0-1.7 1-2.9 2.2-2.9 1 0 1.5.8 1.5 1.7 0 1-.6 2.6-1 4-.3 1.2.6 2.2 1.8 2.2 2.1 0 3.8-2.3 3.8-5.5 0-2.9-2.1-4.9-5-4.9-3.4 0-5.4 2.6-5.4 5.2 0 1 .4 2.1.9 2.7.1.1.1.2.1.3-.1.4-.3 1.2-.3 1.4-.1.2-.2.3-.4.2-1.5-.7-2.4-2.9-2.4-4.6 0-3.8 2.8-7.3 7.9-7.3 4.2 0 7.4 3 7.4 6.9 0 4.1-2.6 7.5-6.2 7.5-1.2 0-2.4-.6-2.8-1.4 0 0-.6 2.3-.7 2.8-.3 1-1 2.3-1.5 3.2 1 .3 2.2.5 3.4.5 6.6 0 12-5.4 12-12S18.6 0 12 0z\"\/><\/svg>\n<\/div><\/a>\n  <\/div>\n  <div class='share-wrapper'>\n    <a class='mail-link' href='mailto:?subject=Check%20out%20kiska.com!&#038;body=%2F%2301_apparel_yonex_china_trikot_landscape'><div class='share-icon mail'><svg data-name=\"Ebene 1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 283.46 283.47\"><path fill=\"currentColor\" d=\"M283.46 119.3v142.68a21.49 21.49 0 0 1-21.49 21.49H21.48A21.48 21.48 0 0 1 0 261.98V119.32a9.12 9.12 0 0 1 13.13-8.19l128.4 62.95 128.8-63a9.12 9.12 0 0 1 13.13 8.22Z\"\/><path fill=\"currentColor\" d=\"M283.46 64.47v-43A21.49 21.49 0 0 0 261.97-.01H21.48A21.48 21.48 0 0 0 0 21.47v43.19a22.85 22.85 0 0 0 12.79 20.52l128.74 63.12 129.14-63.32a22.85 22.85 0 0 0 12.79-20.51Z\"\/><\/svg>\n<\/div><\/a>\n  <\/div>\n<\/div>\n    <div class='maxwidth-textcontainer scroll-animation'>\n      \n    <\/div>\n  <\/div>\n<\/div>\n\n\n\n<div id=\"statement-block_acf-block-69c642ebcfea5\" class='block light-scheme  margin-top-- margin-bottom--   ' >\n\t<div class='blockwrapper maxwidth-textcontainer js-scroll-animation left'>\n\t\t<div class='copy'>\n\t\t\t\t\t\t\t<p>At KISKA, cross-studio collaboration meets deep local insights. With\u00a0over\u00a0a decade of experience in China through our Shanghai office, we work at the intersection of culture, design, and elite performance \u2013 translating lived understanding into design stories that resonate. On and off the court.\u00a0<\/p>\n<p>For\u00a0Yonex\u00a0and the Chinese national badminton teams, this meant creating products that athletes trust at the\u00a0highest level\u00a0which\u00a0audiences instantly recognise as symbols of excellence. The project unfolded in two parts: an elite apparel collection developed exclusively as competition and podium wear, and a reimagined range of badminton bags designed to bring professional-level thinking to a broader audience.\u00a0<\/p>\n<p>&nbsp;<\/p>\n\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n\n\n<div id=\"imageblock-block_acf-block-69c642ebcfeb4\" class=\"maxwidth-container share-container block\">\n  <div class='blockwrapper'>\n    <picture>\n      <source srcset='https:\/\/kiska.com\/wp-content\/uploads\/02_yonex_backbags_design-drafts_Landscape-1800x1025.webp' media='(min-width: 1200px)'>\n      <source srcset='https:\/\/kiska.com\/wp-content\/uploads\/02_yonex_backbags_design-drafts_Landscape-1200x683.webp' media='(min-width: 600px)'>\n      <source srcset='https:\/\/kiska.com\/wp-content\/uploads\/02_yonex_backbags_design-drafts_Landscape-600x342.webp' media='(min-width: 1px)'>\n      <img id='02_yonex_backbags_design-drafts_landscape' src='https:\/\/kiska.com\/wp-content\/uploads\/02_yonex_backbags_design-drafts_Landscape-1200x683.webp' alt='02_yonex_backbags_design drafts_Landscape' loading='lazy'>\n    <\/picture>\n    \n<div class='share-gallery'>\n  <div class='share-wrapper'>\n    <a class='facebook-link' href='https:\/\/www.facebook.com\/sharer\/sharer.php?u=%2F%2302_yonex_backbags_design-drafts_landscape' target='_blank' rel='nofollow' onclick=\"window.open(this.href,'targetWindow', 'toolbar=no, location=no, status=no, menubar=no, scrollbars=yes, resizable=yes, width=500, height=500'); 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These insights shaped every decision; from materials and construction to fit, graphics, and detailing.<\/p>\n<p>Multiple visual narratives were explored, drawing from Chinese culture, the speed and precision of badminton, and the collective spirit of the national team. The final direction, \u2018Flaming Glory\u2019, interprets fire as a symbol of inner strength and continuous momentum. Dynamic line work and graphic systems express intensity and motion, while China\u2019s national colours \u2014 red and gold \u2014 are reimagined in a contemporary, performance-driven language.<\/p>\n<p>The bag collection applied the same thinking to everyday use: smarter organisation, improved comfort, and a confident, modern aesthetic rooted in real player needs.<\/p>\n\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n\n\n\n<div id=\"spacer-block_acf-block-69c642ebcfef3\" class='desktop-medium mobile-medium'><\/div>\n\n\n<div id=\"imageblock-block_acf-block-69c642ebcfefa\" class=\"maxwidth-container share-container block\">\n  <div class='blockwrapper'>\n    <picture>\n      <source srcset='https:\/\/kiska.com\/wp-content\/uploads\/06_yonex_apparel_collection_Landscape-1800x1025.webp' media='(min-width: 1200px)'>\n      <source srcset='https:\/\/kiska.com\/wp-content\/uploads\/06_yonex_apparel_collection_Landscape-1200x683.webp' media='(min-width: 600px)'>\n      <source srcset='https:\/\/kiska.com\/wp-content\/uploads\/06_yonex_apparel_collection_Landscape-600x342.webp' media='(min-width: 1px)'>\n      <img id='06_yonex_apparel_collection_landscape' src='https:\/\/kiska.com\/wp-content\/uploads\/06_yonex_apparel_collection_Landscape-1200x683.webp' alt='06_yonex_apparel_collection_Landscape' loading='lazy'>\n    <\/picture>\n    \n<div class='share-gallery'>\n  <div class='share-wrapper'>\n    <a class='facebook-link' href='https:\/\/www.facebook.com\/sharer\/sharer.php?u=%2F%2306_yonex_apparel_collection_landscape' target='_blank' rel='nofollow' onclick=\"window.open(this.href,'targetWindow', 'toolbar=no, location=no, status=no, menubar=no, scrollbars=yes, resizable=yes, width=500, height=500'); 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Bold execution. KISKA generates brand experiences with business value. From strategic consulting to hands-on execution of your vision. See the results for yourself.<\/p>\n\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n\n\n<div id=\"three_columns-image-block_acf-block-69c642ebcff2d\" class='share-container  block '>\n  <div class='fadewrapper'>\n    <div class='maxwidth-textcontainer fade-out' aria-label=\"content slider\">\n      <div class='columns-wrapper'>\n        <div class='columns'>\n                                                                                <div class='col-1 js-scroll-animation zoom-on-hover'><a href='\/work\/designforbrands-uswe-portfolio'><img id='03_uswe_bag_compilation_landscape' src='https:\/\/kiska.com\/wp-content\/uploads\/03_USWE_bag_compilation_Landscape-1200x683.webp' alt='03_USWE-back-bag-compilation_Landscape' loading='lazy'><\/a><h3><a href='\/work\/designforbrands-uswe-portfolio'>How co-creation can boost business.  <\/h3><p>From 2019, we\u2019ve\u00a0collaborated with action backpack brand USWE to expand their portfolio. Since that first strategic partnership, we\u2019ve\u00a0expanded into designing multiple apparel collections and, most recently, a launch video for their bikepacking range.\u00a0<\/p>\n<\/a><\/div>\n                                                                                    <div class='col-2 js-scroll-animation zoom-on-hover'><a href='\/work\/eyecandy\/ulu-collection\/'><img id='00_ulu_footwear_design_winter_collection_landscape-2' src='https:\/\/kiska.com\/wp-content\/uploads\/00_ULU_Footwear_Design_Winter_Collection_Landscape-1200x683.jpg' alt='00_ULU-Footwear-Design-Winter-Collection_Landscape' loading='lazy'><\/a><h3><a href='\/work\/eyecandy\/ulu-collection\/'>Ideating a winter collection.<\/h3><p>We ensured a heritage brand made impact at ISPO Winter 2024 with their progression towards being active in the snow \u2013 including a push into trail running.\u00a0\u00a0<\/p>\n<\/a><\/div>\n                                                                                    <div class='col-3 js-scroll-animation zoom-on-hover'><a href='\/exchange\/k360-recreational-ssv'><img id='06_kiska_ssv_trans_cherry_shot_landscape' src='https:\/\/kiska.com\/wp-content\/uploads\/06_KISKA_SSV_Trans_Cherry_Shot_Landscape-1200x683.webp' alt='06_KISKA-SSV-Trans-Cherry_Shot_Landscape' loading='lazy'><\/a><h3><a href='\/exchange\/k360-recreational-ssv'>Future-casting for outdoor adventures.<\/h3><p>Meet the K360\u00ae\u00a0e-SSV concept\u00a0\u2013\u00a0a bold vision for the future, designed to spark\u00a0thoughts\u00a0and fuse diverse worlds into\u00a0a\u00a0thrilling,\u00a0\u2018play-meets-function\u2019\u00a0ride.<\/p>\n<\/a><\/div>\n                      <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/div>\n\n\n<div id=\"contactinfo-block_acf-block-6a0dbe099967d\" class='block'>\n\t<div class='blockwrapper maxwidth-textcontainer'>\n\t\t<div class=\"contact-role\">\n<h2>Get in touch.<\/h2>\n<\/div>\n<div class=\"contact-role\">\n<h3>Let&#8217;s work together.<\/h3>\n<p>Boost your business with brand and design.<br \/>You talk. We listen.<\/p>\n<p>Contact one of our offices worldwide.<\/p>\n<p><span class=\"cta\"><a href=\"\/contact\/#austriahq\">Salzburg<\/a><\/span> <span class=\"cta\"><a href=\"\/contact\/#china\">Shanghai<\/a><\/span> <span class=\"cta\"><a href=\"\/contact\/#unitedstates\">California<\/a><\/span> <span class=\"cta\"><a href=\"\/contact\/#germany\">Munich<\/a><\/span><\/p>\n<\/div>\n\n\t<\/div>\n<\/div>\n","protected":false},"template":"","categories":[81],"tags":[119,141,103],"client":[266],"class_list":["post-32390","eyecandy","type-eyecandy","status-publish","hentry","category-sports-outdoors","tag-apparel-design","tag-portfolio-strategy","tag-product-consulting","client-yonex"],"acf":[],"_links":{"self":[{"href":"https:\/\/kiska.com\/wp-json\/wp\/v2\/eyecandy\/32390","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kiska.com\/wp-json\/wp\/v2\/eyecandy"}],"about":[{"href":"https:\/\/kiska.com\/wp-json\/wp\/v2\/types\/eyecandy"}],"version-history":[{"count":67,"href":"https:\/\/kiska.com\/wp-json\/wp\/v2\/eyecandy\/32390\/revisions"}],"predecessor-version":[{"id":32573,"href":"https:\/\/kiska.com\/wp-json\/wp\/v2\/eyecandy\/32390\/revisions\/32573"}],"wp:attachment":[{"href":"https:\/\/kiska.com\/wp-json\/wp\/v2\/media?parent=32390"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kiska.com\/wp-json\/wp\/v2\/categories?post=32390"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kiska.com\/wp-json\/wp\/v2\/tags?post=32390"},{"taxonomy":"client","embeddable":true,"href":"https:\/\/kiska.com\/wp-json\/wp\/v2\/client?post=32390"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}