{"id":26327,"date":"2025-05-06T13:23:22","date_gmt":"2025-05-06T11:23:22","guid":{"rendered":"https:\/\/kiska.com\/?post_type=work&#038;p=26327"},"modified":"2026-03-27T11:15:04","modified_gmt":"2026-03-27T10:15:04","slug":"weck-brand-boost","status":"publish","type":"work","link":"https:\/\/kiska.com\/work\/weck-brand-boost\/","title":{"rendered":"Weck | Brand Boost"},"content":{"rendered":"\n<div id=\"headerimage-block_acf-block-68948094bbc22\" class=\"block vertical-bottom\">\n\t<div class='maxwidth-textcontainer scroll-animation'>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2>Brand revival. Ripe for acquisition. \u00a0<\/h2>\n<p><strong>Brand Boost<\/strong><\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n<\/div>\n\n\n\n<div id=\"statement-block_acf-block-68948094bbc45\" class='block light-scheme  margin-top-- margin-bottom--   ' >\n\t<div class='blockwrapper maxwidth-textcontainer js-scroll-animation left'>\n\t\t<div class='copy'>\n\t\t\t\t\t\t\t<h1>A beloved brand came to KISKA with a familiar challenge. How to get future-fit? Using strategic guidance from our research team, we identified opportunities for refinement \u2013 resulting in rapid turnaround and financial acquisition in 2024.<\/h1>\n\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n\n\n<div id=\"statement-block_acf-block-68948094bbc5c\" class='block light-scheme  margin-top-- margin-bottom--   ' >\n\t<div class='blockwrapper maxwidth-textcontainer js-scroll-animation left'>\n\t\t<div class='copy'>\n\t\t\t\t\t\t\t<table>\n<tbody>\n<tr>\n<td class=\"big\"><strong>SERVICES<\/strong><\/td>\n<td>Brand Communication<br \/>Research<br \/>Brand Strategy<br \/>Product Consulting<br \/>Innovation Consulting<br \/>Branded Space Design<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n\n\n<div id=\"imageblock-block_acf-block-68948094bbc73\" class=\"maxwidth-container share-container block\">\n  <div class='blockwrapper'>\n    <picture>\n      <source srcset='https:\/\/kiska.com\/wp-content\/uploads\/01_Weck_logo_evolution_Landscape-1800x1025.webp' media='(min-width: 1200px)'>\n      <source srcset='https:\/\/kiska.com\/wp-content\/uploads\/01_Weck_logo_evolution_Landscape-1200x683.webp' media='(min-width: 600px)'>\n      <source srcset='https:\/\/kiska.com\/wp-content\/uploads\/01_Weck_logo_evolution_Landscape-600x342.webp' media='(min-width: 1px)'>\n      <img id='01_weck_logo_evolution_landscape' src='https:\/\/kiska.com\/wp-content\/uploads\/01_Weck_logo_evolution_Landscape-1200x683.webp' alt='01_Weck_logo_evolution_Landscape' loading='lazy'>\n    <\/picture>\n    \n<div class='share-gallery'>\n  <div class='share-wrapper'>\n    <a class='facebook-link' href='https:\/\/www.facebook.com\/sharer\/sharer.php?u=%2F%2301_weck_logo_evolution_landscape' target='_blank' rel='nofollow' onclick=\"window.open(this.href,'targetWindow', 'toolbar=no, location=no, status=no, menubar=no, scrollbars=yes, resizable=yes, width=500, height=500'); return false;\"><div class='share-icon'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" style=\"enable-background:new 0 0 24 24\" xml:space=\"preserve\"><path fill=\"currentColor\" d=\"M22.7 0H1.3C.6 0 0 .6 0 1.3v21.5c0 .6.6 1.2 1.3 1.2h11.5v-9.9H9.7v-3.5h3.1V8c0-3 1.9-4.6 4.7-4.6.9 0 1.9 0 2.8.1v3.1h-1.9c-1.5 0-1.8.7-1.8 1.7v2.2h3.6l-.5 3.5h-3.1v10h6.1c.7 0 1.3-.6 1.3-1.3V1.3c0-.7-.6-1.3-1.3-1.3z\"\/><\/svg>\n<\/div><\/a>\n  <\/div>\n  <div class='share-wrapper'>\n    <a class='linkedin-link' href='https:\/\/www.linkedin.com\/shareArticle?mini=true&#038;title=KISKA%20eyecandy&#038;url=%2F%2301_weck_logo_evolution_landscape' target='_blank' rel='nofollow'><div class='share-icon'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\" style=\"enable-background:new 0 0 24 24\" xml:space=\"preserve\"><path d=\"M20.5 20.5h-3.6v-5.6c0-1.3 0-3-1.9-3s-2.1 1.4-2.1 2.9v5.7H9.4V9h3.4v1.6c.5-.9 1.6-1.8 3.4-1.8 3.6 0 4.3 2.4 4.3 5.5v6.2zM5.3 7.4c-1.1 0-2.1-.9-2.1-2.1 0-1.1.9-2.1 2.1-2.1 1.1 0 2.1.9 2.1 2.1 0 1.2-.9 2.1-2.1 2.1zM3.6 20.5h3.6V9H3.6v11.5zM22.2 0H1.8C.8 0 0 .8 0 1.7v20.5c0 1 .8 1.7 1.8 1.7h20.5c1 0 1.8-.8 1.8-1.7V1.7C24 .8 23.2 0 22.2 0z\" style=\"fill-rule:evenodd;clip-rule:evenodd;fill:#fefefe\"\/><path fill=\"currentColor\" d=\"M20.5 20.5h-3.6v-5.6c0-1.3 0-3-1.9-3s-2.1 1.4-2.1 2.9v5.7H9.4V9h3.4v1.6c.5-.9 1.6-1.8 3.4-1.8 3.6 0 4.3 2.4 4.3 5.5v6.2zM5.3 7.4c-1.1 0-2.1-.9-2.1-2.1 0-1.1.9-2.1 2.1-2.1 1.1 0 2.1.9 2.1 2.1 0 1.2-.9 2.1-2.1 2.1zM3.6 20.5h3.6V9H3.6v11.5zM22.2 0H1.8C.8 0 0 .8 0 1.7v20.5c0 1 .8 1.7 1.8 1.7h20.5c1 0 1.8-.8 1.8-1.7V1.7C24 .8 23.2 0 22.2 0z\" style=\"fill-rule:evenodd;clip-rule:evenodd\"\/><\/svg>\n<\/div><\/a>\n  <\/div>\n  <div class='share-wrapper'>\n    <a class='pinterest-link' href='https:\/\/pinterest.com\/pin\/create\/button\/?media=https%3A%2F%2Fkiska.com%2Fwp-content%2Fuploads%2F01_Weck_logo_evolution_Landscape-1200x683.webp&#038;url=%2F%2301_weck_logo_evolution_landscape' target='_blank' rel='nofollow'><div class='share-icon pinterest'><svg width='24px' height='24px' xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" style=\"enable-background:new 0 0 24 24\" xml:space=\"preserve\"><path fill=\"currentColor\" d=\"M12 0C5.4 0 0 5.4 0 12c0 5.1 3.2 9.4 7.6 11.2-.1-1-.2-2.4 0-3.4.2-.9 1.4-6 1.4-6s-.3-.8-.3-1.8c0-1.7 1-2.9 2.2-2.9 1 0 1.5.8 1.5 1.7 0 1-.6 2.6-1 4-.3 1.2.6 2.2 1.8 2.2 2.1 0 3.8-2.3 3.8-5.5 0-2.9-2.1-4.9-5-4.9-3.4 0-5.4 2.6-5.4 5.2 0 1 .4 2.1.9 2.7.1.1.1.2.1.3-.1.4-.3 1.2-.3 1.4-.1.2-.2.3-.4.2-1.5-.7-2.4-2.9-2.4-4.6 0-3.8 2.8-7.3 7.9-7.3 4.2 0 7.4 3 7.4 6.9 0 4.1-2.6 7.5-6.2 7.5-1.2 0-2.4-.6-2.8-1.4 0 0-.6 2.3-.7 2.8-.3 1-1 2.3-1.5 3.2 1 .3 2.2.5 3.4.5 6.6 0 12-5.4 12-12S18.6 0 12 0z\"\/><\/svg>\n<\/div><\/a>\n  <\/div>\n  <div class='share-wrapper'>\n    <a class='mail-link' href='mailto:?subject=Check%20out%20kiska.com!&#038;body=%2F%2301_weck_logo_evolution_landscape'><div class='share-icon mail'><svg data-name=\"Ebene 1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 283.46 283.47\"><path fill=\"currentColor\" d=\"M283.46 119.3v142.68a21.49 21.49 0 0 1-21.49 21.49H21.48A21.48 21.48 0 0 1 0 261.98V119.32a9.12 9.12 0 0 1 13.13-8.19l128.4 62.95 128.8-63a9.12 9.12 0 0 1 13.13 8.22Z\"\/><path fill=\"currentColor\" d=\"M283.46 64.47v-43A21.49 21.49 0 0 0 261.97-.01H21.48A21.48 21.48 0 0 0 0 21.47v43.19a22.85 22.85 0 0 0 12.79 20.52l128.74 63.12 129.14-63.32a22.85 22.85 0 0 0 12.79-20.51Z\"\/><\/svg>\n<\/div><\/a>\n  <\/div>\n<\/div>\n    <div class='maxwidth-textcontainer scroll-animation'>\n      \n    <\/div>\n  <\/div>\n<\/div>\n\n\n\n<div id=\"three_columns-block_acf-block-68948094bbc84\" class='block slider'>\n  <div class='fadewrapper'>\n    <div class='maxwidth-textcontainer fade-out' aria-label=\"content slider\">\n      <div class='columns-wrapper'>\n        <div class='columns'>\n          <div class='col-1 js-scroll-animation'><h3>New look. Original value.<\/h3>\n<p>A brand revamped in a strategy-focused creative sprint.<\/p>\n<\/div><div class='col-2 js-scroll-animation'><h3>125 years of innovation&#8230;<\/h3>\n<p>Now translated for the new age and a fresh audience.<\/p>\n<\/div><div class='col-3 js-scroll-animation'> <h3>Closer to the user.<\/h3>\n<p>In-depth research strengthens WECK as a B2C brand. \u00a0<\/p>\n<\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/div>\n\n\n\n\n\n\t\n\t\t\n\n\t\t\n\t\t\t\t\t<div id=\"text_image-block_acf-block-68948094bbc9b\" class='block block-layout-regular image-left whitespace_regular maxwidth-container'>\n\t\t\t\t<div id='02_weck_typography_evolution_landscape' class='image share-container '>\n\t\t\t\t\t<div class='img-wrapper'>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source media=\"(min-width: 800px)\" srcset=\"https:\/\/kiska.com\/wp-content\/uploads\/02_Weck_typography_evolution_Square-1200x1200.webp\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/kiska.com\/wp-content\/uploads\/02_Weck_typography_evolution_Square-1200x1200.webp\" alt=\"02_Weck_typography_evolution_Square\" loading=\"lazy\">\n\t\t\t\t\t\t\t<\/picture>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\n<div class='share-gallery'>\n  <div class='share-wrapper'>\n    <a class='facebook-link' href='https:\/\/www.facebook.com\/sharer\/sharer.php?u=%2F%2302_weck_typography_evolution_landscape' target='_blank' rel='nofollow' onclick=\"window.open(this.href,'targetWindow', 'toolbar=no, location=no, status=no, menubar=no, scrollbars=yes, resizable=yes, width=500, height=500'); return false;\"><div class='share-icon'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" style=\"enable-background:new 0 0 24 24\" xml:space=\"preserve\"><path fill=\"currentColor\" d=\"M22.7 0H1.3C.6 0 0 .6 0 1.3v21.5c0 .6.6 1.2 1.3 1.2h11.5v-9.9H9.7v-3.5h3.1V8c0-3 1.9-4.6 4.7-4.6.9 0 1.9 0 2.8.1v3.1h-1.9c-1.5 0-1.8.7-1.8 1.7v2.2h3.6l-.5 3.5h-3.1v10h6.1c.7 0 1.3-.6 1.3-1.3V1.3c0-.7-.6-1.3-1.3-1.3z\"\/><\/svg>\n<\/div><\/a>\n  <\/div>\n  <div class='share-wrapper'>\n    <a class='linkedin-link' href='https:\/\/www.linkedin.com\/shareArticle?mini=true&#038;title=KISKA%20eyecandy&#038;url=%2F%2302_weck_typography_evolution_landscape' target='_blank' rel='nofollow'><div class='share-icon'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\" style=\"enable-background:new 0 0 24 24\" xml:space=\"preserve\"><path d=\"M20.5 20.5h-3.6v-5.6c0-1.3 0-3-1.9-3s-2.1 1.4-2.1 2.9v5.7H9.4V9h3.4v1.6c.5-.9 1.6-1.8 3.4-1.8 3.6 0 4.3 2.4 4.3 5.5v6.2zM5.3 7.4c-1.1 0-2.1-.9-2.1-2.1 0-1.1.9-2.1 2.1-2.1 1.1 0 2.1.9 2.1 2.1 0 1.2-.9 2.1-2.1 2.1zM3.6 20.5h3.6V9H3.6v11.5zM22.2 0H1.8C.8 0 0 .8 0 1.7v20.5c0 1 .8 1.7 1.8 1.7h20.5c1 0 1.8-.8 1.8-1.7V1.7C24 .8 23.2 0 22.2 0z\" style=\"fill-rule:evenodd;clip-rule:evenodd;fill:#fefefe\"\/><path fill=\"currentColor\" d=\"M20.5 20.5h-3.6v-5.6c0-1.3 0-3-1.9-3s-2.1 1.4-2.1 2.9v5.7H9.4V9h3.4v1.6c.5-.9 1.6-1.8 3.4-1.8 3.6 0 4.3 2.4 4.3 5.5v6.2zM5.3 7.4c-1.1 0-2.1-.9-2.1-2.1 0-1.1.9-2.1 2.1-2.1 1.1 0 2.1.9 2.1 2.1 0 1.2-.9 2.1-2.1 2.1zM3.6 20.5h3.6V9H3.6v11.5zM22.2 0H1.8C.8 0 0 .8 0 1.7v20.5c0 1 .8 1.7 1.8 1.7h20.5c1 0 1.8-.8 1.8-1.7V1.7C24 .8 23.2 0 22.2 0z\" style=\"fill-rule:evenodd;clip-rule:evenodd\"\/><\/svg>\n<\/div><\/a>\n  <\/div>\n  <div class='share-wrapper'>\n    <a class='pinterest-link' href='https:\/\/pinterest.com\/pin\/create\/button\/?media=https%3A%2F%2Fkiska.com%2Fwp-content%2Fuploads%2F02_Weck_typography_evolution_Landscape-1200x683.webp&#038;url=%2F%2302_weck_typography_evolution_landscape' target='_blank' rel='nofollow'><div class='share-icon pinterest'><svg width='24px' height='24px' xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" style=\"enable-background:new 0 0 24 24\" xml:space=\"preserve\"><path fill=\"currentColor\" d=\"M12 0C5.4 0 0 5.4 0 12c0 5.1 3.2 9.4 7.6 11.2-.1-1-.2-2.4 0-3.4.2-.9 1.4-6 1.4-6s-.3-.8-.3-1.8c0-1.7 1-2.9 2.2-2.9 1 0 1.5.8 1.5 1.7 0 1-.6 2.6-1 4-.3 1.2.6 2.2 1.8 2.2 2.1 0 3.8-2.3 3.8-5.5 0-2.9-2.1-4.9-5-4.9-3.4 0-5.4 2.6-5.4 5.2 0 1 .4 2.1.9 2.7.1.1.1.2.1.3-.1.4-.3 1.2-.3 1.4-.1.2-.2.3-.4.2-1.5-.7-2.4-2.9-2.4-4.6 0-3.8 2.8-7.3 7.9-7.3 4.2 0 7.4 3 7.4 6.9 0 4.1-2.6 7.5-6.2 7.5-1.2 0-2.4-.6-2.8-1.4 0 0-.6 2.3-.7 2.8-.3 1-1 2.3-1.5 3.2 1 .3 2.2.5 3.4.5 6.6 0 12-5.4 12-12S18.6 0 12 0z\"\/><\/svg>\n<\/div><\/a>\n  <\/div>\n  <div class='share-wrapper'>\n    <a class='mail-link' href='mailto:?subject=Check%20out%20kiska.com!&#038;body=%2F%2302_weck_typography_evolution_landscape'><div class='share-icon mail'><svg data-name=\"Ebene 1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 283.46 283.47\"><path fill=\"currentColor\" d=\"M283.46 119.3v142.68a21.49 21.49 0 0 1-21.49 21.49H21.48A21.48 21.48 0 0 1 0 261.98V119.32a9.12 9.12 0 0 1 13.13-8.19l128.4 62.95 128.8-63a9.12 9.12 0 0 1 13.13 8.22Z\"\/><path fill=\"currentColor\" d=\"M283.46 64.47v-43A21.49 21.49 0 0 0 261.97-.01H21.48A21.48 21.48 0 0 0 0 21.47v43.19a22.85 22.85 0 0 0 12.79 20.52l128.74 63.12 129.14-63.32a22.85 22.85 0 0 0 12.79-20.51Z\"\/><\/svg>\n<\/div><\/a>\n  <\/div>\n<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class='blockwrapper maxwidth-textcontainer'>\n\t\t\t\t\t<div class='textwrapper regular'>\n\t\t\t\t\t\t<div class='text js-scroll-animation'>\n\t\t\t\t\t\t\t<h3>Everyone knows it. Everyone loves it. \u00a0<\/h3>\n<p>WECK is a household name here in Austria. This German company was founded at the beginning of last century and introduced the \u2018home-canning\u2019 method using glass jars. No matter who you are, WECK jars are likely found within your home.<\/p>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\n\t\t\n\n\n\n\n\t\n\t\t\n\n\t\t\n\t\t\t\t\t<div id=\"text_image-block_acf-block-68948094bbcad\" class='block block-layout-regular image-right whitespace_regular maxwidth-container'>\n\t\t\t\t<div id='03_weck_kiska_brand_research_landscape' class='image share-container halfheight'>\n\t\t\t\t\t<div class='img-wrapper'>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source media=\"(min-width: 800px)\" srcset=\"https:\/\/kiska.com\/wp-content\/uploads\/03_Weck_KISKA_brand_research_Landscape-scaled-e1744623466225-1200x683.webp\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/kiska.com\/wp-content\/uploads\/03_Weck_KISKA_brand_research_Square-e1744623485655-1200x1200.webp\" alt=\"03_Weck_KISKA_brand_research_Square\" loading=\"lazy\">\n\t\t\t\t\t\t\t<\/picture>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\n<div class='share-gallery'>\n  <div class='share-wrapper'>\n    <a class='facebook-link' href='https:\/\/www.facebook.com\/sharer\/sharer.php?u=%2F%2303_weck_kiska_brand_research_landscape' target='_blank' rel='nofollow' onclick=\"window.open(this.href,'targetWindow', 'toolbar=no, location=no, status=no, menubar=no, scrollbars=yes, resizable=yes, width=500, height=500'); 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In 2023, after a period of financial challenges, WECK was acquired by AURELIUS. They recognised the need for a refresh to excite their uses \u2013 both new and established. Our research and communication teams united forces to reposition WECK to be future-fit.<\/p>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\n\t\t\n\n\n\n\n\t\n\t\t\n\n\t\t\n\t\t\t\t\t<div id=\"text_image-block_acf-block-68948094bbcc2\" class='block block-layout-regular image-left whitespace_regular maxwidth-container'>\n\t\t\t\t<div id='04-1_weck_jar_research_analysis_workshop_landscape' class='image share-container '>\n\t\t\t\t\t<div class='img-wrapper'>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source media=\"(min-width: 800px)\" srcset=\"https:\/\/kiska.com\/wp-content\/uploads\/04.1_Weck_jar_research_analysis_workshop_Square-1200x1200.webp\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/kiska.com\/wp-content\/uploads\/04.1_Weck_jar_research_analysis_workshop_Square-1200x1200.webp\" alt=\"04.1_Weck_jar_research_analysis_workshop_Square\" loading=\"lazy\">\n\t\t\t\t\t\t\t<\/picture>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\n<div class='share-gallery'>\n  <div class='share-wrapper'>\n    <a class='facebook-link' href='https:\/\/www.facebook.com\/sharer\/sharer.php?u=%2F%2304-1_weck_jar_research_analysis_workshop_landscape' target='_blank' rel='nofollow' onclick=\"window.open(this.href,'targetWindow', 'toolbar=no, location=no, status=no, menubar=no, scrollbars=yes, resizable=yes, width=500, height=500'); 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B2C impact.<\/h3>\n<p>The first step was to examine the brand as it was. What does WECK stand for? How is the brand perceived? How is it positioned in the market? Our results were overwhelming. As a B2C brand, WECK has a strong, loyal consumer base who associated the brand with lovingly made food, high-quality durability, and family values.<\/p>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\n\t\t\n\n\n\n\n\t\n\t\t\n\n\t\t\n\t\t\t\t\t<div id=\"text_image-block_acf-block-68948094bbcda\" class='block block-layout-regular image-right whitespace_regular maxwidth-container'>\n\t\t\t\t<div id='04-2_cara_kendler_weck_jar_research_brand_analysis_workshop_landscape' class='image share-container halfheight'>\n\t\t\t\t\t<div class='img-wrapper'>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source media=\"(min-width: 800px)\" srcset=\"https:\/\/kiska.com\/wp-content\/uploads\/04.2_Cara_Kendler_Weck_jar_research_brand_analysis_workshop_Landscape-1200x683.webp\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/kiska.com\/wp-content\/uploads\/04.2_Cara_Kendler_Weck_jar_research_brand_analysis_workshop_Square-1200x1200.webp\" alt=\"04.2_Cara_Kendler_Weck_jar_research_brand_analysis_workshop_Square\" loading=\"lazy\">\n\t\t\t\t\t\t\t<\/picture>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\n<div class='share-gallery'>\n  <div class='share-wrapper'>\n    <a class='facebook-link' href='https:\/\/www.facebook.com\/sharer\/sharer.php?u=%2F%2304-2_cara_kendler_weck_jar_research_brand_analysis_workshop_landscape' target='_blank' rel='nofollow' onclick=\"window.open(this.href,'targetWindow', 'toolbar=no, location=no, status=no, menubar=no, scrollbars=yes, resizable=yes, width=500, height=500'); 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The output would serve as a decision template to rapidly deploy the brand, to both established consumers and new markets. We solidified all this research into a strong, future-proof goal for the brand: to bring as many high-quality products to as many channels as possible in the next few years.<\/p>\n<p>Impressed by our brand strategy team? <a class=\"cta\" href=\"\/culture\/hands-minds-brand-strategy\/\">Get into their headspace here.<\/a> <\/p>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\n\t\t\n\n<div id=\"fullwidthcontent-block_acf-block-68948094bbcf3\">\n  <div class='blockwrapper'>\n    <img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-28040 size-full\" src=\"https:\/\/kiska.com\/wp-content\/uploads\/06.1_Weck_rebranding_look_feel_guideline_by_KISKA_Landscape-scaled.webp\" alt=\"06.1_Weck_rebranding_look_feel_guideline_by_KISKA_Landscape\" width=\"2560\" height=\"1457\" srcset=\"https:\/\/kiska.com\/wp-content\/uploads\/06.1_Weck_rebranding_look_feel_guideline_by_KISKA_Landscape-scaled.webp 2560w, https:\/\/kiska.com\/wp-content\/uploads\/06.1_Weck_rebranding_look_feel_guideline_by_KISKA_Landscape-300x171.webp 300w, https:\/\/kiska.com\/wp-content\/uploads\/06.1_Weck_rebranding_look_feel_guideline_by_KISKA_Landscape-1024x583.webp 1024w, https:\/\/kiska.com\/wp-content\/uploads\/06.1_Weck_rebranding_look_feel_guideline_by_KISKA_Landscape-768x437.webp 768w, https:\/\/kiska.com\/wp-content\/uploads\/06.1_Weck_rebranding_look_feel_guideline_by_KISKA_Landscape-1536x874.webp 1536w, https:\/\/kiska.com\/wp-content\/uploads\/06.1_Weck_rebranding_look_feel_guideline_by_KISKA_Landscape-2048x1166.webp 2048w, https:\/\/kiska.com\/wp-content\/uploads\/06.1_Weck_rebranding_look_feel_guideline_by_KISKA_Landscape-600x342.webp 600w, https:\/\/kiska.com\/wp-content\/uploads\/06.1_Weck_rebranding_look_feel_guideline_by_KISKA_Landscape-1200x683.webp 1200w, https:\/\/kiska.com\/wp-content\/uploads\/06.1_Weck_rebranding_look_feel_guideline_by_KISKA_Landscape-1800x1025.webp 1800w, https:\/\/kiska.com\/wp-content\/uploads\/06.1_Weck_rebranding_look_feel_guideline_by_KISKA_Landscape-1054x600.webp 1054w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/>\n\n  <\/div>\n<\/div>\n\n\n\n\n\n\n\t\n\t\t\n\n\t\t\n\t\t\t\t\t<div id=\"text_image-block_acf-block-68948094bbd07\" class='block block-layout-regular image-right whitespace_regular maxwidth-container'>\n\t\t\t\t<div id='05_weck_brand_communication_graphic_design_art_direction_landscape' class='image share-container halfheight'>\n\t\t\t\t\t<div class='img-wrapper'>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source media=\"(min-width: 800px)\" srcset=\"https:\/\/kiska.com\/wp-content\/uploads\/05_Weck_brand_communication_graphic_design_art_direction_Landscape-1200x683.webp\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/kiska.com\/wp-content\/uploads\/05_Weck_brand_communication_graphic_design_art_direction_Square-1200x1200.webp\" alt=\"05_Weck_brand_communication_graphic_design_art_direction_Square\" loading=\"lazy\">\n\t\t\t\t\t\t\t<\/picture>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\n<div class='share-gallery'>\n  <div class='share-wrapper'>\n    <a class='facebook-link' href='https:\/\/www.facebook.com\/sharer\/sharer.php?u=%2F%2305_weck_brand_communication_graphic_design_art_direction_landscape' target='_blank' rel='nofollow' onclick=\"window.open(this.href,'targetWindow', 'toolbar=no, location=no, status=no, menubar=no, scrollbars=yes, resizable=yes, width=500, height=500'); 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We defined new colour palettes and created a logo update, carefully modernizing their existing strawberry icon. The new picture style is clean and authentic: real food, real smiles, and real emotion. But at the centre of the brand? The product. Always.<\/p>\n<p>Jars, cars, handlebars, and more. <a class=\"cta crosslink\" href=\"\/work\/\">Check out our other work.<\/a><\/p>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\n\t\t\n\n\n\n\n\t\n\t\t\n\n\t\t\n\t\t\t\t\t<div id=\"text_image-block_acf-block-68948094bbd1a\" class='block block-layout-regular image-left whitespace_regular maxwidth-container'>\n\t\t\t\t<div id='07_weck_genuss_der_bleibt_motto_tagline_communication_landscape' class='image share-container halfheight'>\n\t\t\t\t\t<div class='img-wrapper'>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source media=\"(min-width: 800px)\" srcset=\"https:\/\/kiska.com\/wp-content\/uploads\/07_Weck_genuss_der_bleibt_motto_tagline_communication_Landscape-1200x683.webp\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/kiska.com\/wp-content\/uploads\/07_Weck_genuss_der_bleibt_motto_tagline_communication_Square-1200x1200.webp\" alt=\"07_Weck_genuss_der_bleibt_motto_tagline_communication_Square\" loading=\"lazy\">\n\t\t\t\t\t\t\t<\/picture>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\n<div class='share-gallery'>\n  <div class='share-wrapper'>\n    <a class='facebook-link' href='https:\/\/www.facebook.com\/sharer\/sharer.php?u=%2F%2307_weck_genuss_der_bleibt_motto_tagline_communication_landscape' target='_blank' rel='nofollow' onclick=\"window.open(this.href,'targetWindow', 'toolbar=no, location=no, status=no, menubar=no, scrollbars=yes, resizable=yes, width=500, height=500'); 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One brand.<\/h3>\n<p>We drew up a new brand promise for WECK, based on the user personas created from our research. The promise: \u2018Genuss der bleibt\u2019 or \u2018Pleasure that lasts\u2019, references the preservation of food and the delight which comes alongside it. This enjoyment \u2013 this passion \u2013 is a story only WECK can tell. And serves as their new brand claim. <\/p>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\n\t\t\n\n\n\n\n\t\n\t\t\n\n\t\t\n\t\t\t\t\t<div id=\"text_image-block_acf-block-68948094bbd2e\" class='block block-layout-regular image-right whitespace_regular maxwidth-container'>\n\t\t\t\t<div id='08_weck_color_palette_swatch_landscape' class='image share-container '>\n\t\t\t\t\t<div class='img-wrapper'>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source media=\"(min-width: 800px)\" srcset=\"https:\/\/kiska.com\/wp-content\/uploads\/08_Weck_color_palette_swatch_Square-1200x1200.webp\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/kiska.com\/wp-content\/uploads\/08_Weck_color_palette_swatch_Square-1200x1200.webp\" alt=\"08_Weck_color_palette_swatch_Square\" loading=\"lazy\">\n\t\t\t\t\t\t\t<\/picture>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\n<div class='share-gallery'>\n  <div class='share-wrapper'>\n    <a class='facebook-link' href='https:\/\/www.facebook.com\/sharer\/sharer.php?u=%2F%2308_weck_color_palette_swatch_landscape' target='_blank' rel='nofollow' onclick=\"window.open(this.href,'targetWindow', 'toolbar=no, location=no, status=no, menubar=no, scrollbars=yes, resizable=yes, width=500, height=500'); return false;\"><div class='share-icon'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" style=\"enable-background:new 0 0 24 24\" xml:space=\"preserve\"><path fill=\"currentColor\" d=\"M22.7 0H1.3C.6 0 0 .6 0 1.3v21.5c0 .6.6 1.2 1.3 1.2h11.5v-9.9H9.7v-3.5h3.1V8c0-3 1.9-4.6 4.7-4.6.9 0 1.9 0 2.8.1v3.1h-1.9c-1.5 0-1.8.7-1.8 1.7v2.2h3.6l-.5 3.5h-3.1v10h6.1c.7 0 1.3-.6 1.3-1.3V1.3c0-.7-.6-1.3-1.3-1.3z\"\/><\/svg>\n<\/div><\/a>\n  <\/div>\n  <div class='share-wrapper'>\n    <a class='linkedin-link' href='https:\/\/www.linkedin.com\/shareArticle?mini=true&#038;title=KISKA%20eyecandy&#038;url=%2F%2308_weck_color_palette_swatch_landscape' target='_blank' rel='nofollow'><div class='share-icon'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\" style=\"enable-background:new 0 0 24 24\" xml:space=\"preserve\"><path d=\"M20.5 20.5h-3.6v-5.6c0-1.3 0-3-1.9-3s-2.1 1.4-2.1 2.9v5.7H9.4V9h3.4v1.6c.5-.9 1.6-1.8 3.4-1.8 3.6 0 4.3 2.4 4.3 5.5v6.2zM5.3 7.4c-1.1 0-2.1-.9-2.1-2.1 0-1.1.9-2.1 2.1-2.1 1.1 0 2.1.9 2.1 2.1 0 1.2-.9 2.1-2.1 2.1zM3.6 20.5h3.6V9H3.6v11.5zM22.2 0H1.8C.8 0 0 .8 0 1.7v20.5c0 1 .8 1.7 1.8 1.7h20.5c1 0 1.8-.8 1.8-1.7V1.7C24 .8 23.2 0 22.2 0z\" style=\"fill-rule:evenodd;clip-rule:evenodd;fill:#fefefe\"\/><path fill=\"currentColor\" d=\"M20.5 20.5h-3.6v-5.6c0-1.3 0-3-1.9-3s-2.1 1.4-2.1 2.9v5.7H9.4V9h3.4v1.6c.5-.9 1.6-1.8 3.4-1.8 3.6 0 4.3 2.4 4.3 5.5v6.2zM5.3 7.4c-1.1 0-2.1-.9-2.1-2.1 0-1.1.9-2.1 2.1-2.1 1.1 0 2.1.9 2.1 2.1 0 1.2-.9 2.1-2.1 2.1zM3.6 20.5h3.6V9H3.6v11.5zM22.2 0H1.8C.8 0 0 .8 0 1.7v20.5c0 1 .8 1.7 1.8 1.7h20.5c1 0 1.8-.8 1.8-1.7V1.7C24 .8 23.2 0 22.2 0z\" style=\"fill-rule:evenodd;clip-rule:evenodd\"\/><\/svg>\n<\/div><\/a>\n  <\/div>\n  <div class='share-wrapper'>\n    <a class='pinterest-link' href='https:\/\/pinterest.com\/pin\/create\/button\/?media=https%3A%2F%2Fkiska.com%2Fwp-content%2Fuploads%2F08_Weck_color_palette_swatch_Landscape-1200x683.webp&#038;url=%2F%2308_weck_color_palette_swatch_landscape' target='_blank' rel='nofollow'><div class='share-icon pinterest'><svg width='24px' height='24px' xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" style=\"enable-background:new 0 0 24 24\" xml:space=\"preserve\"><path fill=\"currentColor\" d=\"M12 0C5.4 0 0 5.4 0 12c0 5.1 3.2 9.4 7.6 11.2-.1-1-.2-2.4 0-3.4.2-.9 1.4-6 1.4-6s-.3-.8-.3-1.8c0-1.7 1-2.9 2.2-2.9 1 0 1.5.8 1.5 1.7 0 1-.6 2.6-1 4-.3 1.2.6 2.2 1.8 2.2 2.1 0 3.8-2.3 3.8-5.5 0-2.9-2.1-4.9-5-4.9-3.4 0-5.4 2.6-5.4 5.2 0 1 .4 2.1.9 2.7.1.1.1.2.1.3-.1.4-.3 1.2-.3 1.4-.1.2-.2.3-.4.2-1.5-.7-2.4-2.9-2.4-4.6 0-3.8 2.8-7.3 7.9-7.3 4.2 0 7.4 3 7.4 6.9 0 4.1-2.6 7.5-6.2 7.5-1.2 0-2.4-.6-2.8-1.4 0 0-.6 2.3-.7 2.8-.3 1-1 2.3-1.5 3.2 1 .3 2.2.5 3.4.5 6.6 0 12-5.4 12-12S18.6 0 12 0z\"\/><\/svg>\n<\/div><\/a>\n  <\/div>\n  <div class='share-wrapper'>\n    <a class='mail-link' href='mailto:?subject=Check%20out%20kiska.com!&#038;body=%2F%2308_weck_color_palette_swatch_landscape'><div class='share-icon mail'><svg data-name=\"Ebene 1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 283.46 283.47\"><path fill=\"currentColor\" d=\"M283.46 119.3v142.68a21.49 21.49 0 0 1-21.49 21.49H21.48A21.48 21.48 0 0 1 0 261.98V119.32a9.12 9.12 0 0 1 13.13-8.19l128.4 62.95 128.8-63a9.12 9.12 0 0 1 13.13 8.22Z\"\/><path fill=\"currentColor\" d=\"M283.46 64.47v-43A21.49 21.49 0 0 0 261.97-.01H21.48A21.48 21.48 0 0 0 0 21.47v43.19a22.85 22.85 0 0 0 12.79 20.52l128.74 63.12 129.14-63.32a22.85 22.85 0 0 0 12.79-20.51Z\"\/><\/svg>\n<\/div><\/a>\n  <\/div>\n<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class='blockwrapper maxwidth-textcontainer'>\n\t\t\t\t\t<div class='textwrapper regular'>\n\t\t\t\t\t\t<div class='text js-scroll-animation'>\n\t\t\t\t\t\t\t<h3>Tasty tones.<\/h3>\n<p>The new WECK colours should look good enough to eat. We\u2019ve used organic palettes with shades such as pumpkin, eggplant, apricot, and mushroom to evoke that \u2018food feel\u2019. Our logic? The brand colours shouldn\u2019t just be bright, they should be used purposefully and tastefully for maximum deliciousness.<\/p>\n<p>Jump into another heritage brand refresh. <a class=\"cta crosslink\" href=\"\/work\/bikepark-winterberg-rebrand\/\">Meet \u2018The Mother\u2019!<\/a><\/p>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\n\t\t\n\n<div id=\"imageblock-slider-block_acf-block-68948094bbd44\" class=\"maxwidth-container share-container block slider\">\n  <div class='blockwrapper'>\n           <div class=\"swiper-container images-container-block_acf-block-68948094bbd44\">\n         <div class=\"swiper-wrapper\">\n                      \n                                 \n                                 \n                                            <div class=\"swiper-slide\" data-sharelink=\"\/#09_Weck_color_palette_swatches_Landscape\" 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id=\"11_Weck_strawberry_logo_color_palette_graphic_design_icon_Landscape\" src='https:\/\/kiska.com\/wp-content\/uploads\/11_Weck_strawberry_logo_color_palette_graphic_design_icon_Landscape-1200x683.webp' alt='11_Weck_strawberry_logo_color_palette_graphic_design_icon_Landscape' loading='lazy'>\n             <\/picture>\n           <\/div>\n                                 \n                                            <div class=\"swiper-slide\" data-sharelink=\"\/#12.1_Weck_corporate_identity_business_card_mockup_Landscape\" data-medialink=\"https:\/\/kiska.com\/wp-content\/uploads\/12.1_Weck_corporate_identity_business_card_mockup_Landscape-1200x683.webp\">\n             <picture>\n               <source srcset='https:\/\/kiska.com\/wp-content\/uploads\/12.1_Weck_corporate_identity_business_card_mockup_Landscape-1800x1025.webp' media='(min-width: 1200px)'>\n               <source 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Our experts respected this heritage by choosing fonts which blend tradition and modernity seamlessly, as well as keeping the iconic strawberry logo. The new brand values touch on community, sustainability, and timeless authenticity.<\/p>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\n\t\t\n\n\n\n\n\t\n\t\t\n\n\t\t\n\t\t\t\t\t<div id=\"text_image-block_acf-block-68948094bbd67\" class='block block-layout-regular image-left whitespace_regular maxwidth-container'>\n\t\t\t\t<div id='14-2_weck_digital_marketing_social_media_assets_landscape' class='image share-container halfheight'>\n\t\t\t\t\t<div class='img-wrapper'>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source media=\"(min-width: 800px)\" srcset=\"https:\/\/kiska.com\/wp-content\/uploads\/14.2_Weck_digital_marketing_social_media_assets_Landscape-1200x683.webp\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/kiska.com\/wp-content\/uploads\/14.2_Weck_digital_marketing_social_media_assets_Square-1200x1200.webp\" alt=\"14.2_Weck_digital_marketing_social_media_assets_Square\" loading=\"lazy\">\n\t\t\t\t\t\t\t<\/picture>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\n<div class='share-gallery'>\n  <div class='share-wrapper'>\n    <a class='facebook-link' href='https:\/\/www.facebook.com\/sharer\/sharer.php?u=%2F%2314-2_weck_digital_marketing_social_media_assets_landscape' target='_blank' rel='nofollow' onclick=\"window.open(this.href,'targetWindow', 'toolbar=no, location=no, status=no, menubar=no, scrollbars=yes, resizable=yes, width=500, height=500'); 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Today\u2019s customers know that when they choose WECK, they choose top quality. Now and forever.<\/p>\n        <br>\n        <section class='social'>\n            <h4>Like It. 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So little time. We have a lot more on our minds: prototypes, opinions, processes, and events. Get your fill of the good stuff. Get into the Exchange.<\/p>\n\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n\n\n<div id=\"three_columns-image-block_acf-block-68948094bbd87\" class='share-container  block '>\n  <div class='fadewrapper'>\n    <div class='maxwidth-textcontainer fade-out' aria-label=\"content slider\">\n      <div class='columns-wrapper'>\n        <div class='columns'>\n                                                                            <div class='col-1 js-scroll-animation zoom-on-hover'><a target='_blank' rel='nofollow' href='\/work\/eyecandy\/palfinger-tmf-flrange'><img id='01_palfinger_tmf_profile-pic_landscape' src='https:\/\/kiska.com\/wp-content\/uploads\/01_Palfinger_TMF_profile-pic_Landscape-1200x683.webp' alt='01_Palfinger_TMF_profile pic_Landscape' loading='lazy'><\/a><h3><a target='_blank' rel='nofollow' href='\/work\/eyecandy\/palfinger-tmf-flrange'>Shifting perspectives for growth in the EU. <\/h3><p>Lightweight, compact, and tough: that was the goal. We took the best from our American PALFINGER TMF design \u2013 like its efficiency and robustness \u2013 and gave it a twist for the European market.<\/p>\n<\/a><\/div>\n                                                                                <div class='col-2 js-scroll-animation zoom-on-hover'><a target='_blank' rel='nofollow' href='\/work\/eyecandy\/fotofinder-skeen\/'><img id='og_image_fotofinder_skeen_landscape' src='https:\/\/kiska.com\/wp-content\/uploads\/OG_Image_Fotofinder_Skeen_Landscape-1200x683.jpg' alt='OG_Image_Fotofinder_Skeen_Landscape' loading='lazy'><\/a><h3><a target='_blank' rel='nofollow' href='\/work\/eyecandy\/fotofinder-skeen\/'>Award-winning AI-powered diagnostic tool <\/h3><p>The FotoFinder skeen takes the diagnosis workflow and streamlines it for the modern practitioner. Rapid visualisation, secure storage of data, and accurate capture of patient\u2019s dermoscopic images empowers doctors to elevate their diagnosis procedure.\u00a0\u00a0<\/p>\n<\/a><\/div>\n                                                                                <div class='col-3 js-scroll-animation zoom-on-hover'><a target='_blank' rel='nofollow' href='\/work\/eyecandy\/liebherr-s1-vision'><img id='08_liebherr_3d-rendering_s1vision_landscape' src='https:\/\/kiska.com\/wp-content\/uploads\/08_Liebherr_3d-rendering_S1Vision_Landscape-1200x683.webp' alt='08_Liebherr_3d rendering_S1Vision_Landscape' loading='lazy'><\/a><h3><a target='_blank' rel='nofollow' href='\/work\/eyecandy\/liebherr-s1-vision'>Creating an investment-worthy concept video | Liebherr S1 VISION <\/h3><p>Liebherr\u2019s S1 VISION was a game-changing autonomous hauler. But, they faced a challenge \u2013 going from abstract concept to trustworthy investment potential.\u00a0\u00a0<\/p>\n<\/a><\/div>\n                      <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/div>\n","protected":false},"template":"","categories":[87],"tags":[95,262,97,121,250,138,125,98,94,103,100,124,113],"client":[177],"class_list":["post-26327","work","type-work","status-publish","hentry","category-consumer-goods-electronics","tag-advertising","tag-brand-communication","tag-brand-identity","tag-brand-positioning","tag-brand-relaunch","tag-brand-strategy","tag-cmf-ctg","tag-logo-design","tag-performance-marketing","tag-product-consulting","tag-product-design","tag-prototyping","tag-user-research","client-weck"],"acf":[],"_links":{"self":[{"href":"https:\/\/kiska.com\/wp-json\/wp\/v2\/work\/26327","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kiska.com\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/kiska.com\/wp-json\/wp\/v2\/types\/work"}],"version-history":[{"count":47,"href":"https:\/\/kiska.com\/wp-json\/wp\/v2\/work\/26327\/revisions"}],"predecessor-version":[{"id":29441,"href":"https:\/\/kiska.com\/wp-json\/wp\/v2\/work\/26327\/revisions\/29441"}],"wp:attachment":[{"href":"https:\/\/kiska.com\/wp-json\/wp\/v2\/media?parent=26327"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kiska.com\/wp-json\/wp\/v2\/categories?post=26327"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kiska.com\/wp-json\/wp\/v2\/tags?post=26327"},{"taxonomy":"client","embeddable":true,"href":"https:\/\/kiska.com\/wp-json\/wp\/v2\/client?post=26327"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}