{"id":24533,"date":"2024-10-22T18:33:51","date_gmt":"2024-10-22T16:33:51","guid":{"rendered":"https:\/\/kiska.com\/?post_type=exchange&#038;p=24533"},"modified":"2025-04-07T11:01:30","modified_gmt":"2025-04-07T09:01:30","slug":"future-of-gaming-and-tech","status":"publish","type":"exchange","link":"https:\/\/kiska.com\/exchange\/future-of-gaming-and-tech\/","title":{"rendered":"Future of Gaming | Think Piece"},"content":{"rendered":"\n<div id=\"headerimage-block_acf-block-67a7146572bc4\" class=\"block vertical-bottom\">\n\t<div class='maxwidth-textcontainer scroll-animation'>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2>Designing gaming products gamifies the design process.  <\/h2>\n<p><b>Gaming &#038; Tech | Think Piece<\/b><\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n<\/div>\n\n\n\n<div id=\"statement-block_acf-block-67a7146572cdf\" class='block light-scheme  margin-top--medium margin-bottom--medium   ' >\n\t<div class='blockwrapper maxwidth-textcontainer js-scroll-animation left'>\n\t\t<div class='copy'>\n\t\t\t\t\t\t\t<h1> How do we see the future of gaming? For Lead Designer Patrick Biegemeier, this industry holds a lot of opportunity for tech brands and outsiders alike.  <\/h1>\n\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n\n\n<div id=\"fullwidthcontent-block_acf-block-67a7146572cf1\">\n  <div class='blockwrapper'>\n    <img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-24561 size-full\" src=\"https:\/\/kiska.com\/wp-content\/uploads\/02_Gaming_Tech_Patrick_B_Landscape-scaled.webp\" alt=\"02_Gaming_Tech_Patrick_B_Landscape\" width=\"2560\" height=\"1457\" srcset=\"https:\/\/kiska.com\/wp-content\/uploads\/02_Gaming_Tech_Patrick_B_Landscape-scaled.webp 2560w, https:\/\/kiska.com\/wp-content\/uploads\/02_Gaming_Tech_Patrick_B_Landscape-300x171.webp 300w, https:\/\/kiska.com\/wp-content\/uploads\/02_Gaming_Tech_Patrick_B_Landscape-1024x583.webp 1024w, https:\/\/kiska.com\/wp-content\/uploads\/02_Gaming_Tech_Patrick_B_Landscape-768x437.webp 768w, https:\/\/kiska.com\/wp-content\/uploads\/02_Gaming_Tech_Patrick_B_Landscape-1536x874.webp 1536w, https:\/\/kiska.com\/wp-content\/uploads\/02_Gaming_Tech_Patrick_B_Landscape-2048x1166.webp 2048w, https:\/\/kiska.com\/wp-content\/uploads\/02_Gaming_Tech_Patrick_B_Landscape-600x342.webp 600w, https:\/\/kiska.com\/wp-content\/uploads\/02_Gaming_Tech_Patrick_B_Landscape-1200x683.webp 1200w, https:\/\/kiska.com\/wp-content\/uploads\/02_Gaming_Tech_Patrick_B_Landscape-1800x1025.webp 1800w, https:\/\/kiska.com\/wp-content\/uploads\/02_Gaming_Tech_Patrick_B_Landscape-1054x600.webp 1054w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/>\n\n  <\/div>\n<\/div>\n\n\n\n\n\n\n\t\n\t\t\n\n\t\t\n\t\t\t\t\t<div id=\"text_image-block_acf-block-67a7146572dbd\" class='block block-layout-regular image-left whitespace_regular maxwidth-container'>\n\t\t\t\t<div id='03_gaming_tech_patrick_b_landscape' class='image share-container '>\n\t\t\t\t\t<div class='img-wrapper'>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source media=\"(min-width: 800px)\" srcset=\"https:\/\/kiska.com\/wp-content\/uploads\/03_Gaming_Tech_Patrick_B_Square-1200x1200.webp\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/kiska.com\/wp-content\/uploads\/03_Gaming_Tech_Patrick_B_Square-1200x1200.webp\" alt=\"03_Gaming_Tech_Patrick_B_Square\" loading=\"lazy\">\n\t\t\t\t\t\t\t<\/picture>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\n<div class='share-gallery'>\n  <div class='share-wrapper'>\n    <a class='facebook-link' href='https:\/\/www.facebook.com\/sharer\/sharer.php?u=%2F%2303_gaming_tech_patrick_b_landscape' target='_blank' rel='nofollow' onclick=\"window.open(this.href,'targetWindow', 'toolbar=no, location=no, status=no, menubar=no, scrollbars=yes, resizable=yes, width=500, height=500'); return false;\"><div class='share-icon'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" style=\"enable-background:new 0 0 24 24\" xml:space=\"preserve\"><path fill=\"currentColor\" d=\"M22.7 0H1.3C.6 0 0 .6 0 1.3v21.5c0 .6.6 1.2 1.3 1.2h11.5v-9.9H9.7v-3.5h3.1V8c0-3 1.9-4.6 4.7-4.6.9 0 1.9 0 2.8.1v3.1h-1.9c-1.5 0-1.8.7-1.8 1.7v2.2h3.6l-.5 3.5h-3.1v10h6.1c.7 0 1.3-.6 1.3-1.3V1.3c0-.7-.6-1.3-1.3-1.3z\"\/><\/svg>\n<\/div><\/a>\n  <\/div>\n  <div class='share-wrapper'>\n    <a class='linkedin-link' href='https:\/\/www.linkedin.com\/shareArticle?mini=true&#038;title=KISKA%20eyecandy&#038;url=%2F%2303_gaming_tech_patrick_b_landscape' target='_blank' rel='nofollow'><div class='share-icon'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\" style=\"enable-background:new 0 0 24 24\" xml:space=\"preserve\"><path d=\"M20.5 20.5h-3.6v-5.6c0-1.3 0-3-1.9-3s-2.1 1.4-2.1 2.9v5.7H9.4V9h3.4v1.6c.5-.9 1.6-1.8 3.4-1.8 3.6 0 4.3 2.4 4.3 5.5v6.2zM5.3 7.4c-1.1 0-2.1-.9-2.1-2.1 0-1.1.9-2.1 2.1-2.1 1.1 0 2.1.9 2.1 2.1 0 1.2-.9 2.1-2.1 2.1zM3.6 20.5h3.6V9H3.6v11.5zM22.2 0H1.8C.8 0 0 .8 0 1.7v20.5c0 1 .8 1.7 1.8 1.7h20.5c1 0 1.8-.8 1.8-1.7V1.7C24 .8 23.2 0 22.2 0z\" style=\"fill-rule:evenodd;clip-rule:evenodd;fill:#fefefe\"\/><path fill=\"currentColor\" d=\"M20.5 20.5h-3.6v-5.6c0-1.3 0-3-1.9-3s-2.1 1.4-2.1 2.9v5.7H9.4V9h3.4v1.6c.5-.9 1.6-1.8 3.4-1.8 3.6 0 4.3 2.4 4.3 5.5v6.2zM5.3 7.4c-1.1 0-2.1-.9-2.1-2.1 0-1.1.9-2.1 2.1-2.1 1.1 0 2.1.9 2.1 2.1 0 1.2-.9 2.1-2.1 2.1zM3.6 20.5h3.6V9H3.6v11.5zM22.2 0H1.8C.8 0 0 .8 0 1.7v20.5c0 1 .8 1.7 1.8 1.7h20.5c1 0 1.8-.8 1.8-1.7V1.7C24 .8 23.2 0 22.2 0z\" style=\"fill-rule:evenodd;clip-rule:evenodd\"\/><\/svg>\n<\/div><\/a>\n  <\/div>\n  <div class='share-wrapper'>\n    <a class='pinterest-link' href='https:\/\/pinterest.com\/pin\/create\/button\/?media=https%3A%2F%2Fkiska.com%2Fwp-content%2Fuploads%2F03_Gaming_Tech_Patrick_B_Landscape-1200x683.webp&#038;url=%2F%2303_gaming_tech_patrick_b_landscape' target='_blank' rel='nofollow'><div class='share-icon pinterest'><svg width='24px' height='24px' xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" style=\"enable-background:new 0 0 24 24\" xml:space=\"preserve\"><path fill=\"currentColor\" d=\"M12 0C5.4 0 0 5.4 0 12c0 5.1 3.2 9.4 7.6 11.2-.1-1-.2-2.4 0-3.4.2-.9 1.4-6 1.4-6s-.3-.8-.3-1.8c0-1.7 1-2.9 2.2-2.9 1 0 1.5.8 1.5 1.7 0 1-.6 2.6-1 4-.3 1.2.6 2.2 1.8 2.2 2.1 0 3.8-2.3 3.8-5.5 0-2.9-2.1-4.9-5-4.9-3.4 0-5.4 2.6-5.4 5.2 0 1 .4 2.1.9 2.7.1.1.1.2.1.3-.1.4-.3 1.2-.3 1.4-.1.2-.2.3-.4.2-1.5-.7-2.4-2.9-2.4-4.6 0-3.8 2.8-7.3 7.9-7.3 4.2 0 7.4 3 7.4 6.9 0 4.1-2.6 7.5-6.2 7.5-1.2 0-2.4-.6-2.8-1.4 0 0-.6 2.3-.7 2.8-.3 1-1 2.3-1.5 3.2 1 .3 2.2.5 3.4.5 6.6 0 12-5.4 12-12S18.6 0 12 0z\"\/><\/svg>\n<\/div><\/a>\n  <\/div>\n  <div class='share-wrapper'>\n    <a class='mail-link' href='mailto:?subject=Check%20out%20kiska.com!&#038;body=%2F%2303_gaming_tech_patrick_b_landscape'><div class='share-icon mail'><svg data-name=\"Ebene 1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 283.46 283.47\"><path fill=\"currentColor\" d=\"M283.46 119.3v142.68a21.49 21.49 0 0 1-21.49 21.49H21.48A21.48 21.48 0 0 1 0 261.98V119.32a9.12 9.12 0 0 1 13.13-8.19l128.4 62.95 128.8-63a9.12 9.12 0 0 1 13.13 8.22Z\"\/><path fill=\"currentColor\" d=\"M283.46 64.47v-43A21.49 21.49 0 0 0 261.97-.01H21.48A21.48 21.48 0 0 0 0 21.47v43.19a22.85 22.85 0 0 0 12.79 20.52l128.74 63.12 129.14-63.32a22.85 22.85 0 0 0 12.79-20.51Z\"\/><\/svg>\n<\/div><\/a>\n  <\/div>\n<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class='blockwrapper maxwidth-textcontainer'>\n\t\t\t\t\t<div class='textwrapper regular'>\n\t\t\t\t\t\t<div class='text js-scroll-animation'>\n\t\t\t\t\t\t\t<p>What\u2019s a badly kept secret at KISKA? All of us, from designers to researchers to communicators, have a geeky side. Take a stroll through our studio and you\u2019ll find a new obsession at every table \u2013 Lego, electronics, Dungeons &#038; Dragons, programming, and most notably, gaming. <\/p>\n<p>Patrick Biegemeier, a Lead Designer at KISKA, is excited to see design evolve alongside gaming and tech. His deep love for video games, mixed with his keen designers\u2019 eye, has naturally led us to collaborate with clients in the tech sector. From the Elgato: Wave DX to the NEO Collection, our geeky interests drive some of our most tech-forward projects. <\/p>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\n\t\t\n\n\n\n\n\t\n\t\t\n\n\t\t\n\t\t\t\t\t<div id=\"text_image-block_acf-block-67a7146572e00\" class='block block-layout-regular image-right whitespace_regular maxwidth-container'>\n\t\t\t\t<div id='04_gaming_tech_patrick_b_landscape' class='image share-container '>\n\t\t\t\t\t<div class='img-wrapper'>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source media=\"(min-width: 800px)\" srcset=\"https:\/\/kiska.com\/wp-content\/uploads\/04_Gaming_Tech_Patrick_B_Square-1200x1200.webp\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/kiska.com\/wp-content\/uploads\/04_Gaming_Tech_Patrick_B_Square-1200x1200.webp\" alt=\"04_Gaming_Tech_Patrick_B_Square\" loading=\"lazy\">\n\t\t\t\t\t\t\t<\/picture>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\n<div class='share-gallery'>\n  <div class='share-wrapper'>\n    <a class='facebook-link' href='https:\/\/www.facebook.com\/sharer\/sharer.php?u=%2F%2304_gaming_tech_patrick_b_landscape' target='_blank' rel='nofollow' onclick=\"window.open(this.href,'targetWindow', 'toolbar=no, location=no, status=no, menubar=no, scrollbars=yes, resizable=yes, width=500, height=500'); return false;\"><div class='share-icon'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" style=\"enable-background:new 0 0 24 24\" xml:space=\"preserve\"><path fill=\"currentColor\" d=\"M22.7 0H1.3C.6 0 0 .6 0 1.3v21.5c0 .6.6 1.2 1.3 1.2h11.5v-9.9H9.7v-3.5h3.1V8c0-3 1.9-4.6 4.7-4.6.9 0 1.9 0 2.8.1v3.1h-1.9c-1.5 0-1.8.7-1.8 1.7v2.2h3.6l-.5 3.5h-3.1v10h6.1c.7 0 1.3-.6 1.3-1.3V1.3c0-.7-.6-1.3-1.3-1.3z\"\/><\/svg>\n<\/div><\/a>\n  <\/div>\n  <div class='share-wrapper'>\n    <a class='linkedin-link' href='https:\/\/www.linkedin.com\/shareArticle?mini=true&#038;title=KISKA%20eyecandy&#038;url=%2F%2304_gaming_tech_patrick_b_landscape' target='_blank' rel='nofollow'><div class='share-icon'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\" style=\"enable-background:new 0 0 24 24\" xml:space=\"preserve\"><path d=\"M20.5 20.5h-3.6v-5.6c0-1.3 0-3-1.9-3s-2.1 1.4-2.1 2.9v5.7H9.4V9h3.4v1.6c.5-.9 1.6-1.8 3.4-1.8 3.6 0 4.3 2.4 4.3 5.5v6.2zM5.3 7.4c-1.1 0-2.1-.9-2.1-2.1 0-1.1.9-2.1 2.1-2.1 1.1 0 2.1.9 2.1 2.1 0 1.2-.9 2.1-2.1 2.1zM3.6 20.5h3.6V9H3.6v11.5zM22.2 0H1.8C.8 0 0 .8 0 1.7v20.5c0 1 .8 1.7 1.8 1.7h20.5c1 0 1.8-.8 1.8-1.7V1.7C24 .8 23.2 0 22.2 0z\" style=\"fill-rule:evenodd;clip-rule:evenodd;fill:#fefefe\"\/><path fill=\"currentColor\" d=\"M20.5 20.5h-3.6v-5.6c0-1.3 0-3-1.9-3s-2.1 1.4-2.1 2.9v5.7H9.4V9h3.4v1.6c.5-.9 1.6-1.8 3.4-1.8 3.6 0 4.3 2.4 4.3 5.5v6.2zM5.3 7.4c-1.1 0-2.1-.9-2.1-2.1 0-1.1.9-2.1 2.1-2.1 1.1 0 2.1.9 2.1 2.1 0 1.2-.9 2.1-2.1 2.1zM3.6 20.5h3.6V9H3.6v11.5zM22.2 0H1.8C.8 0 0 .8 0 1.7v20.5c0 1 .8 1.7 1.8 1.7h20.5c1 0 1.8-.8 1.8-1.7V1.7C24 .8 23.2 0 22.2 0z\" style=\"fill-rule:evenodd;clip-rule:evenodd\"\/><\/svg>\n<\/div><\/a>\n  <\/div>\n  <div class='share-wrapper'>\n    <a class='pinterest-link' href='https:\/\/pinterest.com\/pin\/create\/button\/?media=https%3A%2F%2Fkiska.com%2Fwp-content%2Fuploads%2F04_Gaming_Tech_Patrick_B_Landscape-1200x683.webp&#038;url=%2F%2304_gaming_tech_patrick_b_landscape' target='_blank' rel='nofollow'><div class='share-icon pinterest'><svg width='24px' height='24px' xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" style=\"enable-background:new 0 0 24 24\" xml:space=\"preserve\"><path fill=\"currentColor\" d=\"M12 0C5.4 0 0 5.4 0 12c0 5.1 3.2 9.4 7.6 11.2-.1-1-.2-2.4 0-3.4.2-.9 1.4-6 1.4-6s-.3-.8-.3-1.8c0-1.7 1-2.9 2.2-2.9 1 0 1.5.8 1.5 1.7 0 1-.6 2.6-1 4-.3 1.2.6 2.2 1.8 2.2 2.1 0 3.8-2.3 3.8-5.5 0-2.9-2.1-4.9-5-4.9-3.4 0-5.4 2.6-5.4 5.2 0 1 .4 2.1.9 2.7.1.1.1.2.1.3-.1.4-.3 1.2-.3 1.4-.1.2-.2.3-.4.2-1.5-.7-2.4-2.9-2.4-4.6 0-3.8 2.8-7.3 7.9-7.3 4.2 0 7.4 3 7.4 6.9 0 4.1-2.6 7.5-6.2 7.5-1.2 0-2.4-.6-2.8-1.4 0 0-.6 2.3-.7 2.8-.3 1-1 2.3-1.5 3.2 1 .3 2.2.5 3.4.5 6.6 0 12-5.4 12-12S18.6 0 12 0z\"\/><\/svg>\n<\/div><\/a>\n  <\/div>\n  <div class='share-wrapper'>\n    <a class='mail-link' href='mailto:?subject=Check%20out%20kiska.com!&#038;body=%2F%2304_gaming_tech_patrick_b_landscape'><div class='share-icon mail'><svg data-name=\"Ebene 1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 283.46 283.47\"><path fill=\"currentColor\" d=\"M283.46 119.3v142.68a21.49 21.49 0 0 1-21.49 21.49H21.48A21.48 21.48 0 0 1 0 261.98V119.32a9.12 9.12 0 0 1 13.13-8.19l128.4 62.95 128.8-63a9.12 9.12 0 0 1 13.13 8.22Z\"\/><path fill=\"currentColor\" d=\"M283.46 64.47v-43A21.49 21.49 0 0 0 261.97-.01H21.48A21.48 21.48 0 0 0 0 21.47v43.19a22.85 22.85 0 0 0 12.79 20.52l128.74 63.12 129.14-63.32a22.85 22.85 0 0 0 12.79-20.51Z\"\/><\/svg>\n<\/div><\/a>\n  <\/div>\n<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class='blockwrapper maxwidth-textcontainer'>\n\t\t\t\t\t<div class='textwrapper regular'>\n\t\t\t\t\t\t<div class='text js-scroll-animation'>\n\t\t\t\t\t\t\t<p>But we can\u2019t sit still. We\u2019re busy dreaming up the future of gaming \u2013 and how it can influence the design process (and vice versa). What can we gamify? What crossovers do we see? How can we make the user experience more immersive?  <\/p>\n<p>Video games have had avatar customisation options for decades, empowering players to create a totally unique MC. But we ask, why stop there? Imagine ultra-customisable products matched to your aesthetic and playstyle, like build-your-own headset configurators and interchangeable accessories. Taking it a step further, we see custom product experiences in the future \u2013 with options for unique light, sound, textures, and haptics. Futureproof products are the goal but building-in smart customisation allows deeper, more holistic connections with users.  <\/p>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\n\t\t\n\n<div id=\"fullwidthcontent-block_acf-block-67a7146572e10\">\n  <div class='blockwrapper'>\n    <img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-24570 size-full\" src=\"https:\/\/kiska.com\/wp-content\/uploads\/05_Gaming_Tech_Patrick_B_Landscape-scaled.webp\" alt=\"05_Gaming_Tech_Patrick_B_Landscape\" width=\"2560\" height=\"1457\" srcset=\"https:\/\/kiska.com\/wp-content\/uploads\/05_Gaming_Tech_Patrick_B_Landscape-scaled.webp 2560w, https:\/\/kiska.com\/wp-content\/uploads\/05_Gaming_Tech_Patrick_B_Landscape-300x171.webp 300w, https:\/\/kiska.com\/wp-content\/uploads\/05_Gaming_Tech_Patrick_B_Landscape-1024x583.webp 1024w, https:\/\/kiska.com\/wp-content\/uploads\/05_Gaming_Tech_Patrick_B_Landscape-768x437.webp 768w, https:\/\/kiska.com\/wp-content\/uploads\/05_Gaming_Tech_Patrick_B_Landscape-1536x874.webp 1536w, https:\/\/kiska.com\/wp-content\/uploads\/05_Gaming_Tech_Patrick_B_Landscape-2048x1166.webp 2048w, https:\/\/kiska.com\/wp-content\/uploads\/05_Gaming_Tech_Patrick_B_Landscape-600x342.webp 600w, https:\/\/kiska.com\/wp-content\/uploads\/05_Gaming_Tech_Patrick_B_Landscape-1200x683.webp 1200w, https:\/\/kiska.com\/wp-content\/uploads\/05_Gaming_Tech_Patrick_B_Landscape-1800x1025.webp 1800w, https:\/\/kiska.com\/wp-content\/uploads\/05_Gaming_Tech_Patrick_B_Landscape-1054x600.webp 1054w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/>\n\n  <\/div>\n<\/div>\n\n\n\n<div id=\"statement-block_acf-block-67a7146572e49\" class='block light-scheme  margin-top--small margin-bottom--none   ' >\n\t<div class='blockwrapper maxwidth-textcontainer js-scroll-animation left'>\n\t\t<div class='copy'>\n\t\t\t\t\t\t\t<p>Don\u2019t just take our word for it. Read what our clients have to say about working with us.<\/p>\n\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n\n\n<div id=\"maxwidthcontent-block_acf-block-67a7146572e7b\" class='maxwidth-container'>\n  <div class='blockwrapper maxwidth-textcontainer js-scroll-animation'>\n    <h3>\u201cOur experience with KISKA has been inspirational, rewarding, and we have achieved great results together. We were looking for a partner who could help with premium industrial design which reflects our brand values. With KISKA\u2019s 360-degree approach, we were able to incorporate new research data into our Brand Book, product design, and communication\u201d.<\/h3>\n<p><strong>&#8211; Thi La | CORSAIR | President &amp; COO<\/strong><\/p>\n\n  <\/div>\n<\/div>\n\n\n\n\n\n\n\t\n\t\t\n\n\t\t\n\t\t\t\t\t<div id=\"text_image-block_acf-block-67a7146572eb5\" class='block block-layout-regular image-left whitespace_regular maxwidth-container'>\n\t\t\t\t<div id='06_gaming_tech_patrick_b_landscape' class='image share-container '>\n\t\t\t\t\t<div class='img-wrapper'>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source media=\"(min-width: 800px)\" srcset=\"https:\/\/kiska.com\/wp-content\/uploads\/06_Gaming_Tech_Patrick_B_Square-1200x1200.webp\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/kiska.com\/wp-content\/uploads\/06_Gaming_Tech_Patrick_B_Square-1200x1200.webp\" alt=\"06_Gaming_Tech_Patrick_B_Square\" loading=\"lazy\">\n\t\t\t\t\t\t\t<\/picture>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\n<div class='share-gallery'>\n  <div class='share-wrapper'>\n    <a class='facebook-link' href='https:\/\/www.facebook.com\/sharer\/sharer.php?u=%2F%2306_gaming_tech_patrick_b_landscape' target='_blank' rel='nofollow' onclick=\"window.open(this.href,'targetWindow', 'toolbar=no, location=no, status=no, menubar=no, scrollbars=yes, resizable=yes, width=500, height=500'); 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See, we\u2019re constantly experimenting with new tech, trying out new methods to streamline the user experience. But a key challenge we encounter is re-teaching established gestures. The process of re-learning generates frustration in users and, in the worst cases, rejection of the new method. But what if we gamified this process? Taking inspiration from tutorial video game levels could be the ideal solution, teaching new inputs in a fun and interactive way.  <\/p>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\n\t\t\n\n\n\n\n\t\n\t\t\n\n\t\t\n\t\t\t\t\t<div id=\"text_image-block_acf-block-67a7146572ef1\" class='block block-layout-regular image-right whitespace_regular maxwidth-container'>\n\t\t\t\t<div id='07_gaming_tech_patrick_b_landscape' class='image share-container '>\n\t\t\t\t\t<div class='img-wrapper'>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source media=\"(min-width: 800px)\" srcset=\"https:\/\/kiska.com\/wp-content\/uploads\/07_Gaming_Tech_Patrick_B_Square-1200x1200.webp\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/kiska.com\/wp-content\/uploads\/07_Gaming_Tech_Patrick_B_Square-1200x1200.webp\" alt=\"07_Gaming_Tech_Patrick_B_Square\" loading=\"lazy\">\n\t\t\t\t\t\t\t<\/picture>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\n<div class='share-gallery'>\n  <div class='share-wrapper'>\n    <a class='facebook-link' href='https:\/\/www.facebook.com\/sharer\/sharer.php?u=%2F%2307_gaming_tech_patrick_b_landscape' target='_blank' rel='nofollow' onclick=\"window.open(this.href,'targetWindow', 'toolbar=no, location=no, status=no, menubar=no, scrollbars=yes, resizable=yes, width=500, height=500'); return false;\"><div class='share-icon'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" style=\"enable-background:new 0 0 24 24\" xml:space=\"preserve\"><path fill=\"currentColor\" d=\"M22.7 0H1.3C.6 0 0 .6 0 1.3v21.5c0 .6.6 1.2 1.3 1.2h11.5v-9.9H9.7v-3.5h3.1V8c0-3 1.9-4.6 4.7-4.6.9 0 1.9 0 2.8.1v3.1h-1.9c-1.5 0-1.8.7-1.8 1.7v2.2h3.6l-.5 3.5h-3.1v10h6.1c.7 0 1.3-.6 1.3-1.3V1.3c0-.7-.6-1.3-1.3-1.3z\"\/><\/svg>\n<\/div><\/a>\n  <\/div>\n  <div class='share-wrapper'>\n    <a class='linkedin-link' href='https:\/\/www.linkedin.com\/shareArticle?mini=true&#038;title=KISKA%20eyecandy&#038;url=%2F%2307_gaming_tech_patrick_b_landscape' target='_blank' rel='nofollow'><div class='share-icon'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\" style=\"enable-background:new 0 0 24 24\" xml:space=\"preserve\"><path d=\"M20.5 20.5h-3.6v-5.6c0-1.3 0-3-1.9-3s-2.1 1.4-2.1 2.9v5.7H9.4V9h3.4v1.6c.5-.9 1.6-1.8 3.4-1.8 3.6 0 4.3 2.4 4.3 5.5v6.2zM5.3 7.4c-1.1 0-2.1-.9-2.1-2.1 0-1.1.9-2.1 2.1-2.1 1.1 0 2.1.9 2.1 2.1 0 1.2-.9 2.1-2.1 2.1zM3.6 20.5h3.6V9H3.6v11.5zM22.2 0H1.8C.8 0 0 .8 0 1.7v20.5c0 1 .8 1.7 1.8 1.7h20.5c1 0 1.8-.8 1.8-1.7V1.7C24 .8 23.2 0 22.2 0z\" style=\"fill-rule:evenodd;clip-rule:evenodd;fill:#fefefe\"\/><path fill=\"currentColor\" d=\"M20.5 20.5h-3.6v-5.6c0-1.3 0-3-1.9-3s-2.1 1.4-2.1 2.9v5.7H9.4V9h3.4v1.6c.5-.9 1.6-1.8 3.4-1.8 3.6 0 4.3 2.4 4.3 5.5v6.2zM5.3 7.4c-1.1 0-2.1-.9-2.1-2.1 0-1.1.9-2.1 2.1-2.1 1.1 0 2.1.9 2.1 2.1 0 1.2-.9 2.1-2.1 2.1zM3.6 20.5h3.6V9H3.6v11.5zM22.2 0H1.8C.8 0 0 .8 0 1.7v20.5c0 1 .8 1.7 1.8 1.7h20.5c1 0 1.8-.8 1.8-1.7V1.7C24 .8 23.2 0 22.2 0z\" style=\"fill-rule:evenodd;clip-rule:evenodd\"\/><\/svg>\n<\/div><\/a>\n  <\/div>\n  <div class='share-wrapper'>\n    <a class='pinterest-link' href='https:\/\/pinterest.com\/pin\/create\/button\/?media=https%3A%2F%2Fkiska.com%2Fwp-content%2Fuploads%2F07_Gaming_Tech_Patrick_B_Landscape-1200x683.webp&#038;url=%2F%2307_gaming_tech_patrick_b_landscape' target='_blank' rel='nofollow'><div class='share-icon pinterest'><svg width='24px' height='24px' xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" style=\"enable-background:new 0 0 24 24\" xml:space=\"preserve\"><path fill=\"currentColor\" d=\"M12 0C5.4 0 0 5.4 0 12c0 5.1 3.2 9.4 7.6 11.2-.1-1-.2-2.4 0-3.4.2-.9 1.4-6 1.4-6s-.3-.8-.3-1.8c0-1.7 1-2.9 2.2-2.9 1 0 1.5.8 1.5 1.7 0 1-.6 2.6-1 4-.3 1.2.6 2.2 1.8 2.2 2.1 0 3.8-2.3 3.8-5.5 0-2.9-2.1-4.9-5-4.9-3.4 0-5.4 2.6-5.4 5.2 0 1 .4 2.1.9 2.7.1.1.1.2.1.3-.1.4-.3 1.2-.3 1.4-.1.2-.2.3-.4.2-1.5-.7-2.4-2.9-2.4-4.6 0-3.8 2.8-7.3 7.9-7.3 4.2 0 7.4 3 7.4 6.9 0 4.1-2.6 7.5-6.2 7.5-1.2 0-2.4-.6-2.8-1.4 0 0-.6 2.3-.7 2.8-.3 1-1 2.3-1.5 3.2 1 .3 2.2.5 3.4.5 6.6 0 12-5.4 12-12S18.6 0 12 0z\"\/><\/svg>\n<\/div><\/a>\n  <\/div>\n  <div class='share-wrapper'>\n    <a class='mail-link' href='mailto:?subject=Check%20out%20kiska.com!&#038;body=%2F%2307_gaming_tech_patrick_b_landscape'><div class='share-icon mail'><svg data-name=\"Ebene 1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 283.46 283.47\"><path fill=\"currentColor\" d=\"M283.46 119.3v142.68a21.49 21.49 0 0 1-21.49 21.49H21.48A21.48 21.48 0 0 1 0 261.98V119.32a9.12 9.12 0 0 1 13.13-8.19l128.4 62.95 128.8-63a9.12 9.12 0 0 1 13.13 8.22Z\"\/><path fill=\"currentColor\" d=\"M283.46 64.47v-43A21.49 21.49 0 0 0 261.97-.01H21.48A21.48 21.48 0 0 0 0 21.47v43.19a22.85 22.85 0 0 0 12.79 20.52l128.74 63.12 129.14-63.32a22.85 22.85 0 0 0 12.79-20.51Z\"\/><\/svg>\n<\/div><\/a>\n  <\/div>\n<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class='blockwrapper maxwidth-textcontainer'>\n\t\t\t\t\t<div class='textwrapper regular'>\n\t\t\t\t\t\t<div class='text js-scroll-animation'>\n\t\t\t\t\t\t\t<p>And what about AI? Of course, this is a huge topic, and we see huge opportunity for brands to build stronger connections with users. People are craving closer human connections, which is something video games do exceptionally well with lovable NPCs and strong storytelling ability. Brands can certainly learn something here about creating authentic touchpoints with users.<\/p>\n<p>A more obvious crossover with gaming is our use of VR and simulations. We\u2019ve been using these tools to enhance our design work for years, but new developments in the gaming sectors are evolving simulations faster than ever. A true uniting of hardware and software coming together like a puzzle to simulate anything \u2013 racing, flying, medical sector training, or gaining driving licences. We see this expansion continuing and paving the way for a true metaverse \u2013 and we ALL new big things will happen there\u2026<\/p>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\n\t\t\n\n\n\n\n\t\n\t\t\n\n\t\t\n\t\t\t\t\t<div id=\"text_image-block_acf-block-67a7146572f26\" class='block block-layout-regular image-left whitespace_regular maxwidth-container'>\n\t\t\t\t<div id='og_image_gaming_tech_patrick_b_landscape' class='image share-container '>\n\t\t\t\t\t<div class='img-wrapper'>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source media=\"(min-width: 800px)\" srcset=\"https:\/\/kiska.com\/wp-content\/uploads\/08_Gaming_Tech_Patrick_B_Square-1200x1200.webp\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/kiska.com\/wp-content\/uploads\/08_Gaming_Tech_Patrick_B_Square-1200x1200.webp\" alt=\"08_Gaming_Tech_Patrick_B_Square\" loading=\"lazy\">\n\t\t\t\t\t\t\t<\/picture>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\n<div class='share-gallery'>\n  <div class='share-wrapper'>\n    <a class='facebook-link' href='https:\/\/www.facebook.com\/sharer\/sharer.php?u=%2F%23og_image_gaming_tech_patrick_b_landscape' target='_blank' rel='nofollow' onclick=\"window.open(this.href,'targetWindow', 'toolbar=no, location=no, status=no, menubar=no, scrollbars=yes, resizable=yes, width=500, height=500'); 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And we anticipate it bringing brands and users closer than ever before, forging connections between products and their target markets in ways that are fresh, new, and moving. Our takeaway? We want to get people just as excited about new products as they are about gaming!<\/p>\n<p>&nbsp;<\/p>\n        <br>\n        <section class='social'>\n            <h4>Like It. Share It.<\/h4>\n            <div class='icons'>\n                        <div class='icon footernav'><a href='https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/kiska.com\/exchange\/future-of-gaming-and-tech\/' target='_blank' rel='nofollow' onclick=\"window.open(this.href,'targetWindow', 'toolbar=no, location=no, status=no, menubar=no, scrollbars=yes, resizable=yes, width=500, height=500'); return false;\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" style=\"enable-background:new 0 0 24 24\" xml:space=\"preserve\"><path fill=\"currentColor\" d=\"M22.7 0H1.3C.6 0 0 .6 0 1.3v21.5c0 .6.6 1.2 1.3 1.2h11.5v-9.9H9.7v-3.5h3.1V8c0-3 1.9-4.6 4.7-4.6.9 0 1.9 0 2.8.1v3.1h-1.9c-1.5 0-1.8.7-1.8 1.7v2.2h3.6l-.5 3.5h-3.1v10h6.1c.7 0 1.3-.6 1.3-1.3V1.3c0-.7-.6-1.3-1.3-1.3z\"\/><\/svg><\/a><\/div>\n                        <div class='icon footernav'><a href='https:\/\/www.linkedin.com\/shareArticle?mini=true&#038;title=Future+of+Gaming+%7C+Think+Piece&#038;url=https%3A%2F%2Fkiska.com%2Fexchange%2Ffuture-of-gaming-and-tech%2F' target='_blank' rel='nofollow' onclick=\"window.open(this.href,'targetWindow', 'toolbar=no, location=no, status=no, menubar=no, scrollbars=yes, resizable=yes, width=500, height=500'); 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Strategic and hands-on, KISKA boosts business and generates impact with brand and design. See the results for yourself.  <\/p>\n\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n\n\n<div id=\"three_columns-image-block_acf-block-67a7146572f47\" class='share-container  block '>\n  <div class='fadewrapper'>\n    <div class='maxwidth-textcontainer fade-out' aria-label=\"content slider\">\n      <div class='columns-wrapper'>\n        <div class='columns'>\n                                                                                <div class='col-1 js-scroll-animation zoom-on-hover'><a href='\/work\/adidas'><img id='adidas_parametric_shoemorph_landscape' src='https:\/\/kiska.com\/wp-content\/uploads\/Adidas_Parametric_shoeMorph_landscape.gif' alt='Adidas Parametric Shoe Morph Landscape Crop' loading='lazy'><\/a><h3><a href='\/work\/adidas'>Innovation partnership evolves adidas\u2019 brand.<\/h3><p>With a long-term innovation partnership, KISKA explores zero-waste sporting goods, mass-customisation, and the future of footwear. Ultimately building up the brand\u2019s future market potential.\u00a0<\/p>\n<\/a><\/div>\n                                                                                    <div class='col-2 js-scroll-animation zoom-on-hover'><a href='\/culture\/elan-race-ace-skis\/'><img id='2_julien-sketching-elan-skis_landscape' src='https:\/\/kiska.com\/wp-content\/uploads\/2_Julien-sketching-elan-skis_Landscape-scaled-1200x683.webp' alt='Julien sketching the Elan Ace ski in landscape crop' loading='lazy'><\/a><h3><a href='\/culture\/elan-race-ace-skis\/'>Skiers know what skiers want.<\/h3><p>Product Designer Julien Quiring hits the slopes with the new Elan Race Ace Skis, which he helped create.<\/p>\n<\/a><\/div>\n                                                                                    <div class='col-3 js-scroll-animation zoom-on-hover'><a href='\/work\/eyecandy\/uswe-backpacks-eye-candy\/'><img id='uswe_backpack_landscape' src='https:\/\/kiska.com\/wp-content\/uploads\/USWE_Backpack_landscape.gif' alt='USWE Backpack Landscape Crop' loading='lazy'><\/a><h3><a href='\/work\/eyecandy\/uswe-backpacks-eye-candy\/'>USWE backpacks<\/h3><p>Buckle up trail junkies! Branding innovation with design boosted USWE\u2019s visibility and expanded their business.\u00a0\u00a0<\/p>\n<\/a><\/div>\n                      <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/div>\n\n\n<div id=\"contactinfo-block_acf-block-6a0dbe099967d\" class='block'>\n\t<div class='blockwrapper maxwidth-textcontainer'>\n\t\t<div class=\"contact-role\">\n<h2>Get in touch.<\/h2>\n<\/div>\n<div class=\"contact-role\">\n<h3>Let&#8217;s work together.<\/h3>\n<p>Boost your business with brand and design.<br \/>You talk. We listen.<\/p>\n<p>Contact one of our offices worldwide.<\/p>\n<p><span class=\"cta\"><a href=\"\/contact\/#austriahq\">Salzburg<\/a><\/span> <span class=\"cta\"><a href=\"\/contact\/#china\">Shanghai<\/a><\/span> <span class=\"cta\"><a href=\"\/contact\/#unitedstates\">California<\/a><\/span> <span class=\"cta\"><a href=\"\/contact\/#germany\">Munich<\/a><\/span><\/p>\n<\/div>\n\n\t<\/div>\n<\/div>\n","protected":false},"template":"","categories":[],"class_list":["post-24533","exchange","type-exchange","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/kiska.com\/wp-json\/wp\/v2\/exchange\/24533","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kiska.com\/wp-json\/wp\/v2\/exchange"}],"about":[{"href":"https:\/\/kiska.com\/wp-json\/wp\/v2\/types\/exchange"}],"version-history":[{"count":13,"href":"https:\/\/kiska.com\/wp-json\/wp\/v2\/exchange\/24533\/revisions"}],"predecessor-version":[{"id":27768,"href":"https:\/\/kiska.com\/wp-json\/wp\/v2\/exchange\/24533\/revisions\/27768"}],"wp:attachment":[{"href":"https:\/\/kiska.com\/wp-json\/wp\/v2\/media?parent=24533"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kiska.com\/wp-json\/wp\/v2\/categories?post=24533"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}